SuperYou Partners with Unicommerce to Strengthen E-commerce and Quick Commerce Fulfilment

SuperYou adopts Unicommerce’s Uniware system to consolidate order, inventory, and returns management across marketplaces, quick commerce platforms, and its direct-to-consumer channel.

SuperYou, a consumer nutrition brand co-founded by actor Ranveer Singh and Nikunj Biyani, has entered into a partnership with Unicommerce to strengthen its e-commerce and quick commerce (Q-com) fulfilment operations. Under the agreement, SuperYou will deploy Unicommerce’s core technology platform, Uniware, to manage orders and inventory across Q-com platforms, online marketplaces, and its own D2C website.

Through Uniware, the company will oversee multi-channel operations from a single interface, providing real-time insights into order flow, stock levels, and warehouse activities. The integrated order and warehouse management modules are expected to support faster processing and enable the brand to cater to increasing demand for same-day and instant deliveries.

The platform will also bring returns management under a centralised system, offering greater visibility into reverse logistics across different sales channels. This is aimed at simplifying return handling, improving inventory accuracy, and reducing dependence on manual processes as transaction volumes grow.

The collaboration highlights a broader shift among digital-first and celebrity-backed consumer brands towards investing in technology-driven infrastructure to improve supply chain efficiency while scaling their businesses.

Commenting on the partnership, Nikunj Biyani, Co-founder of SuperYou said, “As a digital-first brand, it is important for us to have a reliable operations backbone as we grow across e-commerce and quick commerce channels. Unicommerce’s unified dashboard enables us to manage orders, inventory, and fulfillment across marketplaces, our website, and quick commerce platforms and support a consistent customer experience”.

“We are delighted to partner with SuperYou as the brand continues to build a strong, digital-first presence”, said Kapil Makhija, MD & CEO of Unicommerce. “As consumer brands evolve to meet rising expectations for speed and convenience, the way operations are run needs to evolve as well. This partnership reflects a shared focus on building scalable, future-ready commerce operations”.