Spykar Launches ‘Her Hustle Kit’ Campaign for International Women’s Day

Spykar has introduced a Women’s Day initiative titled “Her Hustle Kit” as part of its campaign for International Women’s Day. The campaign includes the distribution of a limited-edition denim pouch kit to women shopping at Spykar stores during the Women’s Day weekend.

Spykar announced the launch of its limited-edition “Her Hustle Kit” as part of its initiative marking International Women’s Day. According to the company, the campaign highlights the everyday experiences of women managing multiple responsibilities and the items they carry in their handbags during daily routines.

The company stated that the campaign focuses on a common situation faced by many women — managing handbags filled with various essential items while handling multiple personal and professional commitments.

The limited-edition “Her Hustle Kit” includes a denim pouch designed to organize everyday essentials. The kit will be offered to every woman who shops at a Spykar store during the Women’s Day weekend on March 7 and 8.

Each kit contains a limited-edition denim pouch, a gift voucher, and a note marking the occasion. The company stated that the initiative aims to recognise the daily routines and responsibilities handled by women.

Commenting on the initiative, Sanjay Vakharia, Co-founder and CEO of Spykar, said, “A pouch is a necessity for every woman’s handbag – age, job, city no-bar. It holds her transitions from a 9-to-5 leader to a 6-to-9 dreamer, from boardroom presentations to school pick-ups. Whether it’s a lipstick for a last-minute plan, a charger that keeps her business running, or safety pins for last-minute fixes; this small yet powerful companion keeps her day seamless. We wanted to be a part of their daily story and acknowledge their hustle with this kit.”

Details about the campaign have also been shared on the brand’s social media platforms, including its Instagram page.