Spykar Launches Chico Fit Denim with Vidyut Jammwal as Brand Face

In a bold move that reaffirms its leadership in the Indian denim space, Spykar has teamed up with action star and fitness icon Vidyut Jammwal to unveil its latest innovation: Chico Fit. This new denim fit is a stylish, comfortable silhouette designed for modern, self-assured youth who value both form and function.

The campaign, spotlighting Vidyut’s dynamic and fearless persona, positions Chico Fit as more than just a pair of jeans—it's a mindset. Designed with premium stretch fabric, breathability, and relaxed tailoring, Chico offers a tailored-yet-comfortable option for those on the move. The fit bridges the gap between bold expression and ease, aligning with today's fashion-forward, high-performance lifestyle.

Spykar’s Co-founder and CEO, Sanjay Vakharia, described Chico as “a reflection of expressive, unapologetic individuality.” He emphasized that Vidyut’s alignment with Spykar marks more than a celebrity endorsement—it symbolizes a shared ethos of confidence, versatility, and purpose.

Speaking on the collaboration, Vidyut Jammwal noted, “Spykar isn’t just a brand—it’s a voice for originality. Chico Fit speaks of strength and freedom, something I deeply resonate with.”

Spykar’s collaboration with Vidyut reinforces its role as a style catalyst in Indian fashion—shaping identities, celebrating self-expression, and redefining denim for a confident generation.