Spykar Introduces ‘Eidi That Stays With You’ Festive Campaign

Spykar has announced the launch of its ‘Eidi That Stays With You’ campaign in the lead-up to Eid al-Fitr, aiming to present an alternative approach to festive gifting. The campaign draws on the tradition of Eidi, where gifts are exchanged during the festival, and adapts it into a fashion-oriented experience.

Traditionally associated with monetary gifts, Eidi is being repositioned through this initiative as a form of fashion-based gifting that customers can retain and use beyond the festive occasion. The campaign focuses on offering products that align with this concept.

The initiative will be conducted across all Spykar stores from 19th to 22nd March 2026. During this period, customers making purchases of ₹5,000 and above will receive a limited-edition Spykar Eidi Festive Hamper.

Commenting on the campaign, Sanjay Vakharia, CEO and Co-founder of Spykar, said, “Festive seasons are always special, and this Eid we want to make it even more memorable for our customers. Through this initiative, we aim to connect with our customers during one of the most joyful times of the year and offer them a style-focused Eidi that goes beyond the traditional act of gifting.”

The Eidi Festive Hamper includes a designer wallet, a perfume, and exclusive coupons from Spykar.

As part of the campaign, the brand will also engage with influencers who will visit stores, interact with customers, and share their experiences on social media platforms to extend outreach during the campaign period.