Spring Fair 2027 Registration Opens Ahead of February Retail Trade Show
UK retail trade show to bring 1,500+ brands, 40,000+ retailers and 130+ speakers to Birmingham
Registration has opened for Spring Fair 2027, which will take place from 7 to 10 February 2027 at NEC Birmingham, UK. The retail trade show is expected to bring together more than 40,000 retailers and 1,500+ brands and suppliers across home, gift, fashion, beauty, food, licensing, garden and everyday retail categories.
The four-day event will also feature more than 130 retail leaders and experts across five dedicated content stages, with over 60 hours of free sessions covering retail trends, fashion, design, buying, merchandising, social commerce and licensing.
Five Content Stages to Feature at Spring Fair 2027
According to Spring Fair, the 2027 programme has been structured around five specialist content stages.
Heart of Retail Stage – Hall 5
The Heart of Retail Stage will focus on retail leadership and business developments. The programme will feature one-to-one conversations with retail leaders covering business decisions, changes, challenges and resilience.
Style Studio – Hall 2
The Style Studio will focus on fashion retail through live showcases, styling insights and brand presentations. Buyers will be able to explore emerging brands and trends relevant to the fashion retail sector.
Design Studio – Hall 6
The Design Studio will bring together interiors, architecture and retail-focused discussions. The destination will feature lighting, ceramics, textiles, furniture and other design-led products, alongside sessions from members of the interiors community.
Masterclass Studio – Hall 3
The Masterclass Studio will offer practical sessions covering areas including buying, merchandising, social media and customer experience. The sessions will focus on strategies and tools that retailers can apply to their businesses.
Licensing Studio – Hall 5
The Licensing Studio, developed in partnership with Total Licensing, will bring together brands, creators and intellectual property stakeholders.
Licensing will have more than 800 square metres of dedicated space in Hall 5 at the 2027 event. The expanded area will be located alongside the Gift Edit, Gift of the Year Showcase, Kids, Toy & Play and Food & Drink sectors.
A dedicated Licensing Lounge will also provide a meeting space for licensors, licensees and buyers. The partnership with Total Licensing will additionally include the Licensing Studio content programme and year-round editorial collaboration.
20 Product Sectors Across Four Destinations
Spring Fair 2027 will feature 20 product sectors across four main destinations: Home, Gift, Fashion & Accessories, Everyday and Licensing.
Home & Design
- Home, Living & Decor
- Design Edit
- Christmas, Festive & Floral
- Outdoor Living
- Housewares
Gift
- Gift
- Kids, Toy & Play
- Food & Drink
- Greetings, Party & Celebration
- The Gift Edit
Fashion
- Clothing & Footwear
- Beauty & Wellbeing
- Jewellery & Watch
- Fashion Accessories
- The Fashion Edit
- The Conscious Fashion Edit
Other sectors
- Everyday
- Licensing
- Retail Technology & Solutions
- Sourcing
The event is designed to allow buyers to explore multiple product categories and suppliers during a single visit.
Buyer Networking and Meeting Spaces
Beyond the exhibition floor, Spring Fair 2027 will include dedicated areas for networking and meetings.
The Buyers Clubhouse, located in Halls 3 and 5, will provide a space for buyers to meet, plan and take breaks during the event. The Social Space in Hall 5 will serve as a networking area for peer discussions and informal industry connections.
Early Registration Opens Visitor Planning
Fay Tranter, Event Director of Spring Fair, said:
“Spring Fair has always been about discovery, but in 2027 we’re going further. We’ve reimagined the content programme with five specialist stages, expanded Licensing, introduced dedicated Gift and Fashion Edits to expand the product offering, and created more spaces for buyers to connect, exchange ideas and plan for what’s next. From high-level retail conversations and practical masterclasses to fashion, design and licensing insight, the programme is built to give every visitor something they can take back to their business. We want buyers to leave with new ideas, new products, new contacts and a clearer sense of where retail is heading.”
Registered visitors will be able to explore new products and brands, attend sessions across the five stages, search and bookmark products, plan their visit and connect with suppliers and other retail professionals.
Registration is free for retail buyers and industry professionals.
Event: Spring Fair 2027
Date: 7–10 February 2027
Venue: NEC Birmingham, UK
Expected attendance: 40,000+ retailers
Brands and suppliers: 1,500+
Speakers: 130+