Sonani Jewels Marks First Store Anniversary with Bridal and Festive Jewellery Showcase
Surat-based jewellery brand highlights lab-grown diamond collections, new jewellery lines and plans for nationwide expansion as it enters its second year.
Sonani Jewels marked the first anniversary of its store in Surat with a fashion showcase featuring bridal and festive jewellery, actor Shivam Khajuria and Bollywood stylist Kavita Kharayat. The celebration highlighted the brand’s lab-grown diamond jewellery portfolio and its plans to expand its presence across India.
Sonani Jewels Celebrates First Store Anniversary in Surat
Sonani Jewels celebrated its first store anniversary with a fashion showcase focused on its bridal and festive jewellery collections. The event brought together jewellery, fashion and styling, with actor Shivam Khajuria and Bollywood stylist Kavita Kharayat participating in the celebration.
The showcase focused on bridal jewellery, with Sonani Jewels presenting lab-grown diamond wedding jewellery as a contemporary option for modern brides. The presentation featured statement bridal and festive pieces, demonstrating how lab-grown diamonds can be incorporated into both traditional celebrations and contemporary personal styles.
Commenting on the milestone, Agastya Sonani, Director, Sonani Jewels, said, “Our first year has been an important journey of building the brand, expanding our portfolio and understanding the evolving preferences of today’s jewellery consumer. We have seen growing interest in lab-grown diamonds, particularly among modern brides. At Sonani Jewels, we aim to be a one-stop destination for every jewellery need, offering everything from elegant daily-wear pieces and festive collections to exquisite bridal jewellery, all under one roof. As we enter our second year, our focus is on strengthening our presence across India, taking our jewellery to a wider audience and building on the trust and legacy that has shaped the Sonani name.”
Shivam Khajuria said, “It was a pleasure to be part of Sonani Jewels’ first anniversary celebration. The showcase brought together fashion, styling and jewellery in a very contemporary way. It was exciting to see how lab-grown diamond jewellery can be styled across bridal and festive looks while retaining the sense of occasion that makes jewellery so special.”
New Collections Added During the First Year
Sonani Jewels expanded its jewellery portfolio during its first year with the launch of the 9toFine Collection, featuring diamonds crafted with 9KT gold.
The brand also introduced the Acqua Collection, distinguished by a signature-cut diamond jewellery design available exclusively at the Sonani Jewels store.
In addition, Sonani Jewels introduced a dedicated Men’s Collection comprising rings, bracelets and pendants.
The brand has also expanded its presence in the lab-grown diamond jewellery category beyond Surat through multiple brand campaigns. It has been recognised as the World’s Largest Lab-Grown Diamond Jewellery Showroom.
Focus on Nationwide Expansion
As Sonani Jewels enters its second year, the brand is focusing on expanding its presence across India and developing its contemporary jewellery offering through lab-grown diamonds.
The company is preparing to roll out its nationwide franchising programme, while continuing its product range across everyday, festive and bridal occasions.
Customers can explore the collections through personalised store appointments and jewellery consultations.