Soar Higher, Link Wider: Hometex Shenzhen Unveils 2025–26 Industry Report and Exhibition Vision

Hometex Shenzhen officially launched the 2025–2026 Comprehensive Research Report on the Soft Decoration Industry alongside the thematic forum “Exploring the Power of Upward Growth” at the Guangzhou Yuexiu International Congress Center. The event brought together more than 20 industry chain leaders, senior designers, and representatives from leading industry media to examine structural transformation, consumption upgrades, and the future trajectory of the soft decoration sector.

Addressing the audience, Mr. Yuanjin Deng, President of the Guangdong Home Textile and Decoration Association and Chairman of Shenzhen Boao Exhibition Co., Ltd., outlined the key challenges confronting the industry, including dual-carbon pressures, rising customer acquisition costs, and intensifying homogenized competition. Despite these pressures, he highlighted the sector’s resilience and scale, noting that the curtain and window decoration market exceeded RMB 220 billion in 2025, while smart curtain sales reached RMB 1.158 billion, with 63% voice control penetration. Additionally, home textile exports reached USD 2.3337 billion in the first half of 2025.

Mr. Deng emphasized the importance of cultural empowerment in driving sustainable growth and announced that Hometex Shenzhen 2026 will coincide with the 30th anniversary of both the association and the exhibition, as well as Shenzhen’s APEC Summit. Special industry awards and the “Silk Road Living Room” forums will be introduced to mark the milestone year.

Mr. Qing Zhang, General Manager of Shenzhen Boao Exhibition Co., Ltd., detailed three strategic upgrades planned for Hometex Shenzhen 2026. These include expanding the exhibition scope to cover the full soft decoration category for one-stop sourcing, leveraging Informa Markets’ global network to strengthen international influence, and launching an intelligent supply-demand matching system to enable more precise and efficient business connections.

From a trend perspective, Ms. Qian Zhu, Trend Consulting Director at WGSN, shared insights into six major macro trends shaping 2026. She also unveiled the exhibition’s 2026 theme, “Integration of Myriads,” supported by three sub-themes: “Back to Essence – Material,” “Trace to Roots – Craftsmanship,” and “Embrace Boundaries – Color.”

The official industry research report was released by Ms. Xiaoyan Lu, South China Editor-in-Chief of China Textile. The report identified several structural bottlenecks, including sluggish B2C channels, fragmented small-scale B-end demand, full-service company conversion rates below 18%, and factory idle capacity exceeding 40%. At the same time, it highlighted growth opportunities in stock housing renovation and elderly-friendly remodeling, urging the industry to transition from unregulated expansion to targeted refinement through five strategic breakthroughs.

The forum also featured insights from three leading enterprises. HARVEST presented a full-service breakthrough model centered on design, product, and service integration. YYBS emphasized value-driven operations and long-term business principles, while FABOIE COLLECTION introduced a three-step strategy focused on restructuring and coexistence to adapt to the post-real-estate era.

Overall, the event articulated a clear transformation roadmap for the industry—restructuring value systems, operational capabilities, and channel strategies—to support high-quality development across the soft decoration sector.

Hometex Shenzhen 2026 will take place from March 7 to 10, 2026. As a leading exhibition dedicated to window and wall coverings, treatments, and protection, the show aims to serve as a comprehensive sourcing platform for soft decoration solutions.

Industry professionals can register before January 15 to enjoy VIP guest benefits.