Skechers Signs Bollywood Star Kartik Aaryan as Brand Ambassador for India
19 June, Mumbai: Skechers, renowned as The Comfort Technology Company®, has announced that Bollywood actor Kartik Aaryan has joined as its newest brand ambassador in India. The award-winning actor will debut in a marketing campaign focused on Skechers’ signature product—the Hands Free Slip-ins®, a best-seller in comfort innovation.
Kartik Aaryan joins Skechers’ growing family as a representative of the brand in India.
Rahul Vira, CEO of Skechers South Asia Pvt. Ltd., expressed his views on the association:
“Kartik Aaryan embodies the spirit of Skechers—bold, versatile, stylish and innovative. We are proud to partner with Kartik, an award-winning actor that is equal parts talent, charisma and adventurous. As a prominent contemporary youth icon, his broad appeal coupled with his dynamic persona will help keep Skechers in the mind of consumers shopping for our in-demand lifestyle and athletic footwear across India. We believe Kartik’s influence will amplify our connection with his fans who value the innovation and comfort that is only offered by Skechers.”
Sharing his excitement, Kartik Aaryan commented:
“I am excited to collaborate with Skechers—a brand that stands at the intersection of cutting-edge performance and contemporary style. What truly impressed me is their relentless focus on innovation, especially the Slip-ins technology, which redefines convenience without compromising on design. I’m always on the move, so I love that I can just slip in and go. Skechers’ vision aligns perfectly with my own belief in pushing boundaries, and I look forward to being part of their incredible journey as they continue to inspire athletes and trendsetters alike.”
The Skechers Hands Free Slip-ins® are designed for those who prioritise both convenience and style. Featuring the brand’s exclusive Heel Pillow® technology, this collection enables wearers to slip into footwear without bending down or using hands—making comfort effortless and fashionable.
Kartik Aaryan joins a high-profile roster of Skechers brand ambassadors including:
- Indian actress Ananya Panday
- Footballers Sunil Chhetri, Harry Kane, Baris Alper Yilmaz, Isco Alarcón, and Mohammed Kudus
- Cricketers Jasprit Bumrah, Ishan Kishan, and Yastika Bhatia
- Pickleball pros Sonu Vishwakarma, Vrushali Thakare, Vanshik Kapadia, and Mayur Patil
- Basketball stars Julius Randle, Joel Embiid, Norman Powell, and Rickea Jackson
The Skechers Slip-ins® collection is now available at selected Skechers retail stores and online at skechers.