SHREE Opens First Store in Hyderabad, Plans 20–25 More Outlets Across Telangana by 2028
Women's ethnic wear brand expands offline presence in Telangana with Hyderabad debut and plans to strengthen retail footprint across the state
Women's ethnic wear brand SHREE has entered the Telangana market with the launch of its first retail store in Hyderabad at TNR North City Mall. The company has also announced plans to open 20 to 25 additional stores across Telangana by 2028 as it expands its organised retail presence in the state.
The new 1,500 sq. ft. outlet marks SHREE's first physical store in Hyderabad, complementing its existing online customer base in Telangana.
First Hyderabad Store Inaugurated
The Hyderabad store was inaugurated by Ms. Ramya Kailasa, Femina Miss India Telangana 2026, along with Sandeep Kapoor and Sheetal Kapoor, Co-founders of SHREE.
The store offers the brand's complete portfolio of women's ethnic wear, including:
- Sarees
- Kurtas
- Kurta sets with dupatta
- Kurtis
- Tunics
- Co-ords
- Wide-leg pants
- Leggings
The collection is made using fabrics such as cotton, linen, Banarasi silk and chiffon, with all products designed in-house and sold under SHREE's private label.
Telangana Expansion Plans
Following its Hyderabad debut, SHREE plans to expand its retail network by opening 20 to 25 more stores across Telangana over the next two years, increasing its presence in the state by 2028.
The company stated that Hyderabad's expanding organised retail sector and growing mall infrastructure support its expansion plans.
Growing Customer Base
SHREE said it has already established a customer base in Telangana through its online channels and is now focusing on building its offline presence.
The brand operates more than 130 stores across India and internationally, has reached over 2.5 million households, and has sold more than 7.5 million outfits. Its products are available through its website, www.byshree.com, as well as online marketplaces including Myntra, Amazon and Nykaa Fashion.
Company Statements
Sandeep Kapoor, Chairman & Managing Director, SHR Lifestyles Pvt. Ltd., said,
"We've had customers buying from us online across the state for years now, and honestly the numbers made this an easy call. Opening 20 to 25 more here isn't a small target, but we've seen enough to back it. For us it's not just about opening stores, it's about creating work for people right there, whether that's a small tailoring unit or a skilled craftsman, backing that local talent is what actually helps us go deeper into the market and grow our sales. We're not testing the waters here, we're going all in."
Sheetal Kapoor, Co-founder, SHR Lifestyles Pvt. Ltd., said,
"Hyderabad is growing fast, and women are a big part of that growth story. We design keeping her in mind. Someone who's out of the house by 8 in the morning, back only by 9 at night, work in between, family in between, sometimes a wedding thrown in too. Her clothes need to look presentable and still feel comfortable, and that combination isn't easy to find. In a store, she can feel the fit and fabric herself, take her time, something a screen can't give. This store isn't just an opening for us, it's us showing up for the women of this city."