According to Camila Luz, head of marketing operations at Smartex, a hardware-based software company devoted to creating essential tools for the modern textile factory, data-driven marketing is influencing decision-making and campaign optimisation in the textile industry around the world. Data-driven marketing enables targeted audience segmentation, customised messaging, and optimum offers by leveraging priceless consumer data.
Speaking about the upcoming marketing trends that will affect the textile sector, Luz said to F2F: “The upcoming marketing trends and technologies anticipated to have a significant impact on the textile sector in the next few years include the expansion and continued influence of artificial intelligence and machine learning, augmented reality (AR) and virtual reality (VR) for enhanced customer experiences, a focus on sustainability and ethical practises, voice recognition technology, and blockchain technology.” search and smart assistants, evolving influencer marketing strategies, the balance between data privacy and personalisation, 3D printing and customisation, social commerce, and shoppable content.
