Sansaar Marks Global Debut with GCC Launch of Premium Home Furnishing Fabrics

Sansaar, a premium home furnishings brand from the house of D’Décor Exports, has taken its first step into international markets with a strategic entry into the Gulf Cooperation Council (GCC). Through a partnership with Bru Textiles’ Fabric Library, the India-founded brand has introduced its curated fabric collections to luxury buyers in the region, with Dubai serving as the launch market. The move positions Sansaar as the first Indian home furnishings brand to expand globally with a focused, design-led approach.

Founded by sisters Sanjana and Sarah Arora, Sansaar is anchored in thoughtful design, understated aesthetics, and a philosophy shaped by conscious living and craftsmanship. The brand blends refined textures, contemporary colour stories, and globally informed design sensibilities with the manufacturing expertise and legacy of D’Décor Exports, creating collections aimed at modern interior spaces.

The partnership with Bru Textiles’ Fabric Library enables Sansaar to access an established distribution and trade ecosystem across the GCC. Completed in early December 2025, the rollout follows a B2B-led distribution strategy, with Sansaar’s home furnishing fabrics now available across select retail and trade counters in the region. Fabric Library’s strong regional footprint and understanding of the Middle East’s interiors and design market play a central role in the brand’s market entry.

Commenting on the collaboration, Gary Neiman, Director at Bru Textiles, highlighted the shared values underpinning the partnership, noting Sansaar’s design-led leadership, collaborative ethos, and alignment with evolving consumer expectations in global interiors. He emphasized that the association reflects a long-term vision rooted in integrity, creativity, and relevance.

Sarah Arora, Co-Founder of Sansaar, acknowledged Fabric Library’s role in facilitating the brand’s international expansion, citing its regional expertise, distribution strength, and long-standing industry relationships as key enablers of the GCC launch.

Adding to this, Co-Founder Sanjana Arora described the partnership as a significant milestone in Sansaar’s journey beyond India. She noted that the craftsmanship and quality associated with D’Décor Exports continue to inform Sansaar’s identity, alongside strong family values and business ethics that guide the brand’s growth.

With its GCC debut, Sansaar has laid the groundwork for a phased global expansion strategy, focused on selective international markets and carefully chosen distribution partnerships.