SANITIZED and RUDOLF Form Exclusive Global Distribution Partnership for Textile Technologies

SANITIZED AG, a recognized global leader in hygiene and material protection technologies, has entered into an exclusive worldwide distribution agreement with RUDOLF Holding SE & Co. KG, a prominent specialty chemical company. Effective February 1, 2026, RUDOLF will exclusively distribute all Sanitized® textile additives globally.

A transition period starting on September 1, 2025, will allow current and new distributors to work collaboratively to ensure uninterrupted service and supply for all customers during the handover.

This strategic alliance brings together two family-run companies known for their commitment to sustainability, innovation, and strong customer relationships. The collaboration will combine SANITIZED’s proven capabilities in odor control and hygiene with RUDOLF’s expertise in textile finishing and extensive global infrastructure.

This move comes at a critical time when the textile industry is facing increasing market pressures, from shifting consumer expectations to trade complexities and overcapacity issues. Together, SANITIZED and RUDOLF aim to address these challenges through close cooperation, consistent product access, localized technical support, and innovation that aligns with emerging sustainability and technology standards.

RUDOLF’s expansive network spans over 2,000 employees, 18 production sites, and 50 sales offices across Europe, Asia, Africa, and the Americas. Its "One-Phase to the Customer" model ensures streamlined support, technical consulting, and delivery of solutions.

Michael Lüthi, CEO of SANITIZED, emphasized the values shared by both companies: “RUDOLF reflects our dedication to trust, partnership, and innovation. This collaboration will strengthen our ability to serve customers globally.”

Marcos Furrer, CEO of RUDOLF, noted: “Our century-long history in textile chemistry has taught us the importance of strong, reliable partnerships. This collaboration with SANITIZED perfectly aligns with our customer-first approach and shared drive for excellence.”

Customers can expect enhanced access to high-performance, high-quality textile solutions, along with comprehensive technical support. The trusted Sanitized® Seal of Confidence will help brand partners build consumer trust by highlighting product effectiveness and durability.

Starting September 1, 2025, Sanitized® technologies will be available through RUDOLF, which will take over exclusive distribution responsibilities globally from February 1, 2026.