Saat & Saat Acquires Aydinli Group to Expand U.S. Polo Assn. Presence Across Key Regions

USPA Global has announced the acquisition of Turkish apparel major Aydinli Hazir Giyim San. Tic. A.S. (Aydinli Group) by HRK Holding A.S., widely known as Saat & Saat, marking a significant strategic move to accelerate the expansion of U.S. Polo Assn. across multiple high-growth regions.

Both Saat & Saat and Aydinli are long-standing licensing partners of U.S. Polo Assn., the multi-billion-dollar global sports brand owned by USPA Global and the official brand of the United States Polo Association (USPA). The acquisition strengthens access to more than 50 countries across Turkey, the Middle East, Eastern Europe, and North Africa, reinforcing the brand’s leadership in these markets.

With this transaction, Saat & Saat expands beyond its highly successful watch business into the global apparel segment. The move aligns with the continued growth momentum of U.S. Polo Assn., which operates nearly 450 brand stores worldwide along with multiple dedicated digital platforms. Aydinli Group brings a strong retail backbone to the partnership, supported by a robust network of monobrand stores, department store presence, and established e-commerce operations.

Kaya, Founder and CEO of Saat & Saat

Commenting on the development, J. Michael Prince, President and CEO of USPA Global, said, “We would like to congratulate Ramazan Kaya, as Founder and CEO of Saat & Saat, on the recent acquisition of Aydinli. As a long-time partner of U.S. Polo Assn., we believe this strategic transition will provide our global sports brand the opportunity to elevate and expand our business, targeting $1 billion in retail sales across the region in the coming years.”

Prince further added, “I would also like to personally thank Mr. Seref Safa, Past Chairman of Aydinli, for his leadership and TMSF for their support over the years. Together, we built a strong foundation that will lead to a bright future.”

Following the completion of the transaction, Ramazan Kaya, CEO of Saat & Saat, will assume the role of CEO of Aydinli Group, ensuring leadership continuity and strategic alignment across operations.

Reflecting on the acquisition, Kaya stated, “We're proud to take this important step in our long-standing partnership with U.S. Polo Assn., expanding and strengthening our presence in one of the most dynamic retail markets in the world. This acquisition allows us to accelerate growth, enhance our capabilities, and position both our company and the brand for a powerful next phase in Turkey, the Middle East, Eastern Europe, and North Africa.”

He further noted, “This milestone reflects our shared vision with U.S. Polo Assn. - to elevate an iconic global brand while continuing to innovate and inspire through the lifestyle it represents. The Team at Saat & Saat is energized by the opportunity to shape the future together.”

U.S. Polo Assn. Storefront in Istinye Park, Istanbul, Turkey

The collaboration between Aydinli Group and U.S. Polo Assn. dates back to 1997 and has driven nearly three decades of accelerated regional growth. Recent highlights include the opening of the flagship U.S. Polo Assn. store at Istanbul’s Istinye Park in 2024. In parallel, the brand has launched close to a dozen region-specific e-commerce websites, strengthening digital engagement and enhancing consumer access, with early performance surpassing expectations.

Currently, U.S. Polo Assn. operates more than 1,500 points of sale across Turkey, the Middle East, Eastern Europe, and North Africa, making the region one of the brand’s largest global markets. With global retail sales exceeding USD 2.5 billion across 190 countries, U.S. Polo Assn. is expected to achieve billion-dollar brand status within this region in the coming years.