Event Update, Sustainability

RE&UP Debuts at Ecomondo 2025, Showcasing Circular Fashion Innovation

Published on 
Author: DISHA PRAFUL SUKHANI

Pioneering textile-to-textile recycling company highlights collaborations with leading global brands at Europe’s premier green technology event.

Rimini, November 4–7, 2025 – RE&UP, a circulartech company specializing in textile-to-textile recycling, will make its debut at Ecomondo – The Green Technology Expo, Europe’s leading event for sustainable innovation and circular economy solutions.

RE&UP transforms post-consumer textiles into next-generation recycled cotton fibers and polyester chips, extending the life cycle of materials that would otherwise become waste. At this year’s Ecomondo, the company will highlight its large-scale circular initiatives with major global brands, including its multi-year collaboration with PUMA’s RE:FIBRE program and a partnership with BESTSELLER’s ONLY brand. Attendees can visit Hall B3, Booth 024 to learn about RE&UP’s industrial-scale recycling model and explore its impact on sustainable fashion.

The company will also take part in two knowledge sessions hosted at the Textile District – Workshop Area, Hall B3:

  • Circular Textiles: Technological Frontiers for Recycling, Recovery, and Valorization
    4 November, 3:30–4:30 PM
    This session brings together leading experts to discuss innovative methods for managing non-reusable textile waste. The focus will be on mechanical and chemical recycling, energy recovery, and downcycling to minimize landfill use and enhance material value.
    Moderator: Andrea Falchini, Director, Next Technology Tecnotessile
    Speakers: Alberto Pizzocchero (CAUTO), Maurizio Crippa (GR3N), Marco Lucietti (RE&UP), Scott Kuhlman (ReCircled), Massimo Pisaneschi (Dell’Orco & Villani), Giampaolo Buzzi (DOMO Engineering Plastics)
  • Circular Fashion at Scale: Supply Chains & Storytelling
    5 November, 12:00–1:00 PM
    This panel explores how circularity in fashion moves from concept to implementation, covering next-generation fibers, scalable business models, and the role of storytelling in driving sustainability across industries.
    Moderator: Margherita Verlicchi, Menabò Group
    Speakers: Eleonora Lepri (Teddy Group), Federico Corneli (C&S), Luca De Gasperin (Marchi & Fildi Group), Marco Lucietti (RE&UP), Romana Andò (La Sapienza University)

Marco Lucietti - Head of Marketing and Communications - and Andreas Dorner - General Manager

Ecomondo provides the perfect stage for RE&UP to further advance its international initiatives, and we are excited to make our debut at this event,” said Marco Lucietti, Head of Global Marketing and Communications at RE&UP.It’s a unique opportunity to showcase how our textile-to-textile recycling technologies can redefine fashion’s future — transforming circularity into a global standard.

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