Raysileco Expands Market Reach Through Global Brand Partnerships

Following its launch at Yarn Expo Surat 2025, Raysileco, developed by Grasim Industries’ Viscose Filament Yarn (VFY) business, has expanded its presence across domestic and international markets. Within nine months, the product has seen increased adoption, supported by growing demand for transparency and responsible sourcing in the textile sector.

The brand was also showcased at the 19th edition of Fibers & Yarns Expo 2026 in Mumbai, where it highlighted ongoing partnerships and market developments.

Raysileco has continued to build its presence in the textile industry through participation in industry platforms and engagement with global stakeholders. At the Fibers & Yarns Expo 2026 in Mumbai, the product was presented as part of Grasim Industries’ broader Viscose Filament Yarn portfolio, reflecting developments in market expansion and collaboration.

Commenting on the progress, Ajit Rajagopalan, CEO, Viscose Filament Yarn business, said: “Raysileco reflects our strategic focus on advancing traceability across the textile value chain. As global expectations shift towards greater transparency, our growing associations with global brands in the value chain across Europe and the USA validate our direction and reinforce our position as a trusted partner for responsible yarn solutions.”

He further added: “These engagements are enabling access to premium markets and accelerating our integration into preferred supplier networks. As a result, we are seeing more consistent demand and building towards sustainability and traceability in the value chain, which is where we see the future of industry.”

Raysileco operates within a regulatory environment that is placing increased emphasis on compliance and transparency. The product holds certifications including Canopy Green Shirt, EU BREF, ZDHC, Higg Index, and LCA, supporting alignment with international standards. It has also established connections with garment exporters, fabric manufacturers, and processors, contributing to a demand-driven supply chain linked to global brand requirements.

Shailendra Pandey, Joint President Marketing, Viscose Filament Yarn business, stated: “With a combination of physical (molecular tracer) and digital traceability, Raysileco offers clear differentiation over conventional VFY and competing offerings, creating a strong edge in the marketplace and enabling a future-ready business model.”

Raysil continues to operate as the only global supplier offering three technologies in Viscose Filament Yarn: Pot Spun Yarn (PSY), Continuous Spun Yarn (CSY), and Spool Spun Yarn (SSY). With the addition of Raysileco, the company’s cellulosic fashion yarn segment continues to focus on traceability and manufacturing practices aligned with evolving industry requirements.