Raymond Partners with Unicommerce to Streamline Online Retail

Raymond strengthens its digital retail ecosystem with Uniware’s unified operations platform.

Raymond Lifestyle has joined hands with Unicommerce to centralize online orders, inventory, and fulfilment, enabling faster, more efficient omnichannel retail operations.

Raymond Lifestyle, one of India’s most recognized apparel and men’s fashion brands, has partnered with Unicommerce, the country’s leading e-commerce enablement SaaS platform, to unify and optimize its digital retail operations.

Through this collaboration, Raymond will adopt Unicommerce’s Uniware platform, which provides an extensive suite of capabilities such as order management and warehouse management systems. These tools will help consolidate operations across multiple online marketplaces as well as the company’s own brand websites.

Raymond Lifestyle Limited—parent company to renowned brands including Raymond, Park Avenue, ColorPlus, and Parx—offers an expansive selection of premium apparel and fabrics. Its portfolio spans formalwear, ethnic wear, casual clothing, and ready-to-wear collections such as suits, blazers, shirts, trousers, and contemporary ethnic ensembles.

With this integration, Raymond will be able to oversee all online orders, inventory flows, and deliveries for its entire portfolio from a single, centralized dashboard. Regardless of whether a customer orders from platforms like Amazon or Myntra, or directly from Raymond’s website, all processes will be tracked and coordinated through one unified system.

Unicommerce’s solutions bring advanced automation, multi-channel connectivity, and streamlined warehouse processes, enabling Raymond to accelerate order handling, reduce manual errors, and deliver a seamless customer journey across both digital and physical retail channels.

The platform will also enhance the efficiency of the returns cycle—covering everything from return initiation to reverse logistics and inventory updates—lowering manual workloads and shortening turnaround time.

Puneet Chandani, Head of E-Commerce at Raymond Lifestyle, stated, “Raymond Lifestyle is built on a legacy of excellence, backed by deep industry experience. As we leverage evolving market opportunities, our focus remains on delivering seamless customer experiences. Partnering with Unicommerce gives us the technological edge to streamline our operations, improve agility, and scale efficiently across channels.”

Sharing his views on the association, Kapil Makhija, MD & CEO of Unicommerce, said, “We are excited to partner with Raymond, a brand synonymous with quality and heritage, as they expand their omnichannel presence. By enabling faster order fulfillment and unified control across channels, our platform will support Raymond to deliver a seamless and consistent customer experience while driving scalable growth.”