Raymond Brings Back Annual Garment Exchange Program with Goonj
Customers can exchange pre-loved garments for free stitching vouchers as Raymond continues its collaboration with Goonj to support circular fashion and rural development
Raymond Lifestyle has introduced the 10th edition of its annual Garment Exchange Program (GEP), continuing its initiative focused on garment reuse and community support through its partnership with Goonj.
The programme encourages consumers to donate pre-loved garments across multiple categories, including shirts, trousers, jackets, women's wear and children's wear. In return, customers will receive free stitching vouchers that can be redeemed on newly purchased Raymond fabrics at participating The Raymond Shops and selected multi-brand outlets.
The nationwide campaign is being conducted from July 2nd to July 23rd, 2026, covering more than 1,000 Raymond Shops and select retail partners across India.
Digital Campaign Introduced for the 10th Edition
To mark the programme's tenth year, Raymond has launched a digital campaign titled "FIT FOR YOU. FEELS LIKE YOU."
The campaign highlights customised tailoring as an alternative to standardised apparel sizing, while focusing on personalised garments tailored to individual preferences using fabrics available at The Raymond Shop.
Garments to Support Rural Development Through Goonj
Garments collected through the programme will be sent to Goonj's Circularity Centres, where they will undergo processing before becoming part of the organisation's material kits.
According to the programme, these kits are distributed to rural communities as recognition for their participation in local development activities, including the revival of water bodies, construction of bamboo bridges, and other community initiatives.
Company Statement
Speaking on the launch of the 2026 edition, Satyaki Ghosh, Director and CEO of Raymond Lifestyle Limited, remarked:
"Reaching the 10th-year milestone of 'Look Good Feel Good' is a proud moment that reflects the strong brand ethos. At Raymond, our relationship with our consumers has always been interwoven with threads of trust and timeless elegance and the intent to give back through circularity in fashion. As we continue our journey with Goonj, we stay committed to elevating the dignity of labour in our own ecosystem. As customisation and premiumisation continue to define the Indian luxury landscape, this initiative also serves as a bridge, allowing our customers to experience the unparalleled precision of Raymond tailoring.”
Goonj Highlights Long-Term Collaboration
Goonj Founder, Anshu Gupta said:
"The long-standing partnership between Goonj and Raymond has evolved into a meaningful coming together of people, purpose and possibilities. Year after year, this campaign has shown that when citizens are offered a meaningful platform to contribute, they respond with ownership and commitment. Twenty-seven years ago, we recognised that despite being one of humanity's three basic needs, cloth remained one of the most neglected. Since then, Goonj has worked to change the lens, language and narrative around not only clothing but about material poverty, from an ignored necessity to a powerful resource for development and climate action. Millions of kilograms of discarded cloth and other underutilised material continue to burden the landfill and such relationships stop the same at a scale. We look forward to deepening our partnership with Raymond and continuing to demonstrate how collective action can transform an overlooked resource into opportunities for dignity and sustainable development."
Voucher Redemption
Customers participating in the campaign can avail free stitching vouchers at selected The Raymond Shops and participating multi-brand outlets on newly purchased Raymond fabrics.
The vouchers issued during the campaign will remain valid for redemption until July 31st, 2026.