QNET India Launches #QNETBandhan Campaign to Celebrate Raksha Bandhan
Digital campaign highlights sibling relationships while featuring gifting options from QNET’s lifestyle portfolio
QNET India has launched its #QNETBandhan campaign to mark Raksha Bandhan, celebrating the bond between siblings through a digital-first initiative. The campaign focuses on shared memories and relationships while showcasing gifting options from the company's lifestyle portfolio.
Built around the idea that sibling relationships are unique, the campaign highlights moments ranging from childhood experiences and family traditions to mutual support, encouraging consumers to mark the occasion with thoughtful gifts.
Campaign showcases jewellery and timepiece collections
As part of the campaign, QNET features Kinnari Nila and Kinnari Ayana diamond jewellery pieces as gifting options for sisters.
For brothers, the campaign highlights the CHAIROS Emerald timepiece, featuring a Swiss-made Ronda movement.
According to the company, the products are presented as part of the campaign’s central theme of celebrating sibling relationships through meaningful gifts.
Digital-first campaign for Raksha Bandhan
The #QNETBandhan campaign uses a digital-first approach with visuals centred on sibling relationships and the celebration of Raksha Bandhan.
The campaign aims to connect with audiences looking for gifting options associated with the festival while highlighting products from QNET’s premium lifestyle portfolio.
Company comments on the initiative
Commenting on the campaign, Nischal C, Head of Corporate Communications, QNET India Region, said, “Raksha Bandhan celebrates a bond built over years of shared memories, unconditional support and countless moments that stay with us for life. Through #QNETBandhan, we intend to capture the rarity of this relationship and encourage people to celebrate it with gifts that feel equally special. Whether it is a timeless piece of jewellery for a sister or a sophisticated timepiece for a brother, the campaign is about making the occasion a meaningful celebration of the bond between siblings.”
Find the campaign live on QNET India’s official social media handles:
- YouTube: https://youtube.com/shorts/7Km2gEmuWoo?si=vM4VtMZ1rvnYnURc
- X (Twitter): https://x.com/QNET_India/status/2091759955112349967?s=20