PYIE to Make European Debut at IFA 2026 in Berlin, Showcasing Design-Led Technology Vision
The technology brand backed by Intex will participate in IFA 2026 from September 4–8, connecting with global technology companies, retailers and industry stakeholders from over 130 countries.
PYIE, a technology and design-driven innovation ecosystem backed by the legacy, infrastructure and credibility of Intex, has announced its participation at IFA 2026 in Berlin, Germany. Scheduled from September 4–8, 2026, the event will mark PYIE’s European debut and provide a platform to present its technology and design vision to the international consumer electronics industry.
PYIE Announces European Debut at IFA 2026
PYIE is set to participate in IFA 2026 (Internationale Funkausstellung), one of the world's major platforms for consumer electronics and technology innovation.
The announcement follows the brand's debut at CES 2026 earlier this year, where PYIE received recognition from global brands, technology enthusiasts and industry leaders. The company said its participation at IFA represents the next stage in its international expansion and engagement with the global technology community.
At IFA 2026, PYIE will connect with global brands, technology enthusiasts, industry leaders and retailers from over 130 countries. The brand will present its approach to a design-led innovation ecosystem combining global technology standards with the manufacturing capabilities and scale associated with the Intex legacy.
PYIE will also be among a select group of Indian brands participating at IFA 2026.
Building an International Technology Presence
The participation forms part of PYIE's broader objective of developing its presence as an international technology and design brand.
Through the event, the company plans to engage directly with international markets, potential partners and technology communities involved in shaping the consumer technology sector.
Ishita Bansal, Founder and CEO, PYIE, said:
"IFA 2026 marks an important step in PYIE’s journey to establish itself as a credible, design-first technology brand on the world stage. Backed by Intex’s legacy of trust, infrastructure, and scale, we are building an ecosystem that brings together global innovation and local relevance. Our presence at IFA reflects our commitment to bringing world-class technology and design sensibility to consumers everywhere, while strengthening India’s capacity to design and create technology for the world."
PYIE Showcase at IFA 2026
At IFA 2026, PYIE will present its design philosophy and innovation roadmap, offering visitors an early view of the direction of its expanding ecosystem.
The showcase will target global industry professionals, retail partners and technology enthusiasts, highlighting how PYIE is building on Intex's decades-long legacy while developing technology designed to be globally relevant and locally grounded.
The company will also use its presence at IFA to initiate discussions with international stakeholders around distribution, collaboration and long-term partnerships as it expands beyond the Indian market.
Visit PYIE at IFA 2026
Industry professionals, media representatives and technology enthusiasts can visit PYIE at its IFA 2026 booth in Berlin.
Location: Hall 5.2, Stand 231, Messe Berlin
Dates: September 4–8, 2026