PRS ME&A 2025 Names CPA as Knowledge Partner

The Plastic Recycling Show Middle East & Africa (PRS ME&A) has confirmed a strategic partnership with the Circular Packaging Association (CPA), naming it the Official Knowledge Partner for the show’s third edition, scheduled for 15–17 September 2025 at the Dubai World Trade Centre.

This alliance underscores a mutual commitment to advancing circular packaging systems in the MENA region, aligned with national policies such as the UAE’s Circular Economy Policy 2031. The partnership aims to accelerate innovation in packaging, reduce waste, and increase recycled content across industries.

As Knowledge Partner, CPA will lead the thought leadership agenda at PRS ME&A 2025—presenting global case studies, hosting dialogues, and uniting experts across its network to explore scalable circular packaging solutions that reflect the region’s specific needs.

“Circular Packaging Association has been instrumental in pushing the circular packaging conversation forward,” said Taher Patrawala, Managing Director at Media Fusion LLC. “Their involvement will add real value to PRS ME&A and its community of recyclers, technology providers, and manufacturers.”

Mohamed Eldabaa, Chairman of CPA, added, “This partnership is an important milestone, as it spotlights some of the most exciting packaging innovations driving circularity across the region. Through our global insight and access to international best practices, CPA is proud to serve as a knowledge-sharing hub. We look forward to working with PRS ME&A to accelerate innovation and cooperation across the MENA region.”

As regulatory frameworks tighten and sustainability goals rise, PRS ME&A 2025 is set to become a vital platform for stakeholders seeking practical, future-ready circular packaging solutions in the region.