Pritika Singh: Building a Contemporary Indian Furniture Brand Through Design and Manufacturing

MOHH founder combines a manufacturing background with a design-led approach to contemporary Indian furniture

Pritika Singh is the Founder of MOHH, a contemporary Indian furniture and design brand established in 2020 with a focus on original, high-quality furniture designed and manufactured in India.

A graduate of the University of Delhi, Singh holds a master’s degree from King’s College London. She began her professional career in marketing before moving into the furniture and manufacturing sector.

Having grown up around her family’s manufacturing business, Singh developed an early understanding of production, craftsmanship and execution. She later combined this experience with a design-focused approach to establish MOHH, bringing together manufacturing capabilities and contemporary furniture design.

From Digital-First Brand to Design-Led Manufacturing Business

Under Singh’s leadership, MOHH has developed from a digital-first furniture brand into a design-led manufacturing business serving individual consumers as well as large-scale commercial projects.

The brand offers original furniture collections, modular solutions, bespoke furniture and turnkey execution for a range of spaces, including residential, hospitality, workplace, aviation, retail and institutional projects.

Integrated Design and Manufacturing

MOHH follows an integrated design and manufacturing model. Its furniture is designed by an in-house team and manufactured at the company’s 1,50,000 sq. ft. ISO-certified facility in Gurugram.

The facility is supported by close to 250 craftspeople working across seven specialist workshops covering areas such as carpentry, metalwork, upholstery and finishing.

The integrated model enables the company to maintain greater control over design, customization, quality and execution across its projects.

Focus on Contemporary Indian Design

Through MOHH, Singh is working towards developing a contemporary Indian design identity that combines original design thinking with India’s manufacturing capabilities.

The brand’s approach also responds to demand for personalized and design-focused furniture across residential and commercial spaces.