Popees Launches Premium Organic Bamboo Baby Wipes

A New Eco-Friendly Addition to Popees’ Baby Care Portfolio

Popees Baby Care introduces its premium organic bamboo wipes, expanding its FMCG lineup while reinforcing its promise of purity, comfort, and sustainability.

Popees Baby Care, a prominent name in baby care retail, has broadened its FMCG portfolio with the introduction of its new premium organic bamboo wipes designed especially for infants. This new launch further strengthens the brand’s long-standing focus on purity, comfort, and eco-friendly choices.

These bamboo-based wipes combine the gentle benefits of Aloe Vera, Avocado Oil, and Vitamin E — ingredients known for their antioxidant properties that help nourish, calm, and safeguard a baby’s sensitive skin. Produced using pure water derived from 100% organic bamboo, the wipes offer a naturally soft and soothing touch. Free from alcohol and added fragrances, the 60 GSM ultra-soft wipes are dermatologically tested, assuring parents of their safety and reliability.

Mr. Shaju Thomas, Founder & Managing Director of Popees Baby Care, said, “Popees prioritises purity and comfort over anything else. Keeping the distinct needs of babies in mind, we have carefully created this product that is high in water content and is loaded with the benefits of aloe vera. We aim to nourish the health of babies with natural products, as well as protecting the environment by using eco-friendly raw materials.”

Recently, Popees Baby Care marked a major retail milestone with the opening of its 100th exclusive store in Koduvally, Kozhikode. The company is now gearing up for its next growth phase, focusing on wider expansion across India and international markets. The brand plans to strengthen its reach in North India while continuing its growth in GCC nations. As part of its immediate expansion strategy, 25 new stores are set to open soon. Its long-term ambition is to establish a network of 1,000 stores within the next four years.