Peter England Unveils New Campaign: The Gentlemen’s League – League of Legends
Peter England, a flagship menswear brand under Aditya Birla Fashion and Retail Ltd., unveils the return of its celebrated campaign – The Gentlemen’s League, now reimagined as The League of Legends. The campaign launches during the high-energy cricket season of JioStar IPL, spotlighting three iconic personalities: Kapil Dev, Sir Vivian Richards, and Harsha Bhogle.
This marks Peter England’s first-ever collaboration with cricketing greats, blending nostalgia with a fresh take on contemporary men’s fashion. Originally introduced in 2023 as a tribute to the spirit of cricket, the new capsule collection channels the charisma, courage, and flair of the sport’s legends into stylish, versatile menswear.
The League of Legends line showcases polos and crew necks adorned with visuals inspired by legendary cricketing moments. Designed for today’s gentleman who respects legacy but embraces modernity, each garment merges smart casual and sport-formal aesthetics – a unique fusion in the Indian fashion space.
Crafted using breathable fabrics and tailored for comfort and confidence, the collection includes standout pieces like cable-knit sweaters, cricket-striped polos, and graphics inspired by cricket ball textures and seams. Subtle heritage elements and iconic color palettes echo the game’s timeless elegance.
Anil S Kumar, COO of Peter England, shared his excitement about the launch: “The League of Legends is a bold tribute to the enduring appeal of cricket and the remarkable men who elevated it. With Kapil Dev, Sir Vivian Richards, and Harsha Bhogle on board, this collection is both authentic and aspirational – a celebration of style with legacy.”
Available at 240+ Peter England stores and online, this collection not only celebrates cricket but redefines the modern Indian gentleman’s wardrobe – stylish, purposeful, and proudly rooted in heritage.