OUTLOOK™ 2025 to Unite Global Hygiene & Wipes Industry

Before the construction of Széchenyi’s Chain Bridge in 1849, the Danube divided Buda and Pest, making it difficult for people, commerce, and ideas to flow freely. The bridge united the two sides, creating Budapest — a stronger, more connected city.

EDANA’s OUTLOOK™ 2025 Conference aims to serve the same unifying purpose, linking professionals from across the absorbent hygiene and wipes value chain. With 400+ participants from 173 companies confirmed, the conference promises to be a major networking and business development hub. The event will feature 18 exhibitors (with only two spaces still available) and 23 dedicated meeting rooms designed for private, focused discussions between delegates, clients, and suppliers.

This year’s programme features 20 international speakers, three keynote addresses, and two evening cocktail receptions. Ambassador Ivo H. Daalder will provide insights on shifting global alliances and their implications for international business, McKinsey & Company will share the latest data on grocery retail trends and consumer behaviour, and Roover Consulting will explore practical applications of AI in innovation and product development.

Other sessions will dive into market trends, sustainability efforts, financing opportunities, and consumer dynamics in the absorbent hygiene and wipes sectors.

With just two weeks left until the event, EDANA calls this the final opportunity for industry professionals to attend and be part of the discussions shaping the future of absorbent hygiene and wipes. The three-day conference offers a unique chance to meet the global industry in one place — potentially saving dozens of future business trips.

About EDANA:
EDANA is the global association representing the nonwovens and related industries, with over 250 members worldwide. Since 1971, EDANA has provided services that advance industry objectives, promote sustainability, encourage product stewardship, and tackle shared technical, regulatory, and market challenges. The association also organizes several key global and regional industry events.