Nuyarn technologies Appoints Monica Ebert as VP Sales North America

Textile industry veteran joins Nuyarn to lead sales growth and global brand partnerships in premium performance markets.

Nuyarn® Technologies has named Monica Ebert as VP of Sales for North America to drive strategic growth, innovation, and brand partnerships across key markets.

Nuyarn® Technologies, a pioneer in advanced performance yarn and fabric innovations, has announced the appointment of Monica Ebert (formerly with Woolmark) as Vice President of Sales, North America. In this new role, Ebert will lead strategic product partnerships and business development initiatives, strengthening Nuyarn’s growing presence across the premium apparel, footwear, and accessories markets.

With more than a decade of experience in the textile and outdoor industries, Ebert brings a strong record in global sales strategy and brand partnerships. She is a recognized specialist in wool technology and performance fibers, having previously held key roles in business development and leadership at Woolmark and Core Merino (BKB). Her expertise spans sustainability-driven innovation and cross-border collaboration within the global apparel ecosystem.

In her new position, Ebert will work closely with Nuyarn’s extensive portfolio of leading performance brands — including Ibex, Black Diamond, KUIU, Artilect, HOKA, and Allbirds, along with elite military special forces worldwide. These organizations rely on Nuyarn’s breakthrough technology to deliver durable, high-performance, and sustainable products crafted from natural fibers.

Sharing her enthusiasm about the appointment, Ebert commented,

“Nuyarn changes the rules of what wool can do — it’s faster drying, stronger, softer, and built for movement. As a runner, I feel that difference with every mile. I’m energized to help bring Nuyarn’s story to athletes and adventurers who demand more from their gear. Joining Nuyarn isn’t just a new chapter for me; it’s an opportunity to help change how the world experiences wool.”

This strategic addition reinforces Nuyarn’s commitment to redefining wool’s potential in modern performance wear while advancing innovation and sustainability across the global textile landscape.