NIFT’s Groundbreaking Fashion Show Shatters Conventions to empower Artisans

Prathmesh Kumbhar & A Sai Kiran (Fashion Management Scholars, NIFT)

Daman

In a revolutionary move, NIFT Daman's fashion show broke the Mold by featuring artisans and their exquisite handmade crafts on the ramp. This initiative challenged the conventional notion that fashion shows are exclusive to high-end designers and luxury brands. By putting artisans in the limelight, NIFT Daman's fashion show not only celebrated the beauty of handmade crafts but also empowered the creators.

Inspired by Prime Minister Narendra Modi's efforts to promote Indian handlooms and crafts, NIFT Daman took a significant step by providing a platform for artisans to showcase their talents. Forty artisans from across the country walked the ramp, proudly displaying their creations and bringing attention to the rich cultural heritage of India's crafts. The event marked a new beginning in promoting Indian craftsmanship and challenging traditional norms in the fashion industry. The innovative approach of NIFT has set a new precedent in the fashion industry, highlighting the importance of promoting and preserving traditional craftsmanship. By giving artisans a platform to showcase their work, NIFT Daman has not only empowered them but also helped to preserve India's rich cultural heritage. By spotlighting artisans, NIFT Daman's initiative demonstrates how fashion can break barriers and champion social impact.