Zee Entertainment UK has been honored with the prestigious Media Brand of the Year 2025 at the Arqiva British Asian Media Awards. This recognition underscores Zee’s strong presence and deep connection with audiences across the United Kingdom, solidifying its reputation as a leading media powerhouse. The award highlights Zee’s remarkable growth in visibility, recognition, and popularity, extending beyond the Asian diaspora to reach mainstream audiences.
Expanding Zee’s Media Footprint in the UK
In 2024, Zee Entertainment strategically expanded its media presence, evolving from a select group of TV channels and streaming apps into a comprehensive media network. This transformation was driven by the launch of new channels, high-impact brand campaigns, and strategic nationwide collaborations, positioning Zee as the most influential media brand in the UK.
Pioneering Innovation with New Channel Launches
Zee’s continued success is attributed to the enduring popularity of Zee TV and Zee Cinema, along with the strategic introduction of new channels tailored to diverse audiences:
- Zee One UK – The UK’s first fully English-dubbed Indian entertainment channel, bridging cultural divides and attracting English-speaking audiences.
- Zee Punjabi – The UK’s first dedicated Punjabi GEC channel, serving a 700,000-strong Punjabi diaspora on major platforms like Sky and Virgin Media.
- Zee One Germany & Zee One France – Expanding Zee’s European reach, these channels cater to German-speaking and French-speaking audiences by offering Bollywood films and Indian TV series dubbed in local languages.
- Collaboration with Samsung TV Plus – The launch of &TV on Samsung TV Plus further extended Zee’s reach, catering to diverse audience segments from Bollywood enthusiasts to Punjabi families.
Strategic Brand Campaigns and Unmatched Visibility
Zee Entertainment partnered with leading UK media sales and marketing agencies to execute large-scale branding campaigns, ensuring unparalleled visibility across multiple channels. These campaigns included:
- Outdoor Promotions – High-impact advertising at train stations, billboards, and iconic locations such as Piccadilly Circus.
- Digital Campaigns – Extensive marketing efforts across major digital and social media platforms, enhancing brand engagement for Zee’s channel portfolio.
Commitment to South Asian Entertainment
Parul Goel, Territory Head – Europe, expressed pride in receiving this esteemed award, stating:
“We are incredibly proud to be named Media Brand of the Year 2025. This recognition reflects our unwavering commitment to delivering high-quality, diverse content that resonates with audiences across the UK and Europe. We remain dedicated to expanding our offerings and solidifying our position as the leading provider of South Asian entertainment.”
With this accolade, Zee Entertainment reaffirms its position as the premier destination for South Asian entertainment, continuously innovating and expanding its presence to captivate audiences worldwide.
