Wrangler®, a global icon in jeanswear and casual clothes, today announced a collaboration with Infinited Fiber Company to introduce InfinnaTM – regenerated, recyclable fibres – into its global denim line for its Fall 2021 collection, the brand’s most sustainable denim to date. This collection highlights Wrangler’s next steps in circularity, water reduction, and reduced environmental impact, when combined with industry-leading innovations such as
IndigoodTM, foam-dye technology that reduces wastewater by over 99 percent, and an e-flow finishing process.
Wrangler, a global icon in jeanswear and casual apparel, has teamed up with Infinited Fiber Company to incorporate Infinna™ – regenerated, recyclable fibers– into its global denim range for its Fall 2021 collection. Infinita is an additional fiber complement to cotton and an important step forward in the commercialization of circularity in the apparel supply chain. Infinna™ is a premium fiber with a similar feel to the soft-yet-durable cotton of traditional denim, but is created from textile waste. This means clothing and textiles that already exist can be recycled repeatedly, saving them from landfill, and decreasing the reliance on “virgin” fiber. The Infinited Blue FW21 collection is made from fabric made from Infinna™ fibers and features Wrangler ‘s Indigood™ and e-flow innovations designed to significantly reduce water, energy and chemical use.
The Infinited Blue collection includes signature pieces from Wrangler ‘s 70-plus year history – the men’s Western jacket (124 MJ) and men’s western jeans (11MWZ). The Infiniti Blue FW21 ICONS jeans and jacket are available online. “We are grateful to the Wrangler Innovation Team for their long-term support, for being one of the early adaptors of Infinna™ and for turning our innovation into a beautiful denim that will unlock a new level of circularity in the textile industry,” said Petri Alava, CEO and co-founder, Infiniting Fiber Company.