Welspun Living Limited (WLL), a textile giant, has launched a successful initiative called “Wel-Krishi” to promote sustainable cotton cultivation. This project empowers farmers by providing training and support, leading to higher yields and lower costs.
Focus on Education and Sustainable Practices
Wel-Krishi focuses on education and sustainable practices in key cotton-growing states like Gujarat, Maharashtra, and Telangana. Over 26,000 farmers across 390 villages have benefitted from this project, sponsored by the Welspun Foundation. The initiative has particularly impacted women farmers and farm workers, improving the lives of over a lakh.
Increased Yields, Reduced Costs
Aligned with UN Sustainable Development Goals, Wel-Krishi has resulted in a 13% increase in crop yield for farmers while lowering production costs by 10%. This includes reductions in fertiliser costs (14%), water usage (11%), and pesticide costs (19%).
AI and Technology for Farmers
The project leverages AI technology to support farmers. This includes ensuring seed quality, providing weather forecasts, and analysing soil health. WLL has partnered with the Wadhwanis to utilise AI and machine learning (ML) for these purposes.
Blockchain for Transparency
Welspun utilises blockchain technology to trace cotton back to its source farm, ensuring transparency in the supply chain. The company offers farmers a minimum support price and even purchases cotton directly if there are no other buyers.
Sustainability Across the Board
Wel-Krishi collaborates with the Better Cotton Initiative (BCI) to create a self-sufficient ecosystem for cotton growers. Additionally, WLL partners with the Ministry of Agriculture and other organisations for certifications.
The company has implemented zero-freshwater initiatives, including rainwater harvesting and sewage treatment plants, to conserve water and provide clean water to local communities. They’ve also developed a large green space in Kutch using recycled materials.
Reaching Green Targets
Aligned with India’s green goals, WLL has significantly reduced greenhouse gas emissions (GHG) and aims to be 100% reliant on renewable energy by 2027. The company utilises solar power, biofuels, and waste-to-energy solutions to achieve this goal.
Beyond Cotton: Upcycling and Infrastructure
WLL demonstrates its commitment to sustainability beyond cotton. The company upcycled textile waste into cushions and rugs, empowering women in the process. Welspun Living is also involved in infrastructure projects using sustainable practices.
