Virender Sehwag’s activewear and sportswear business ‘VS by Sehwag’ expects to generate Rs 100 crore in sales over the next 3-5 years. The company, which recently announced its entry into online and e-commerce, intends to acquire five million customers by 2026.
VS by Sehwag was launched in 2020, offers 35-40 products including tracks, t-shirts, jackets, and shorts. The brand plans to add 40-50 stores within 2-3 years, says Jaimin Gupta, Founder and Managing Director, M/s Stitched Textiles Pvt Ltd. Viru Retail Pvt. Ltd is a joint-venture between World of Viru Pvt., Ltd and Stitched Tp Ltd.