(New York, New York, December 13, 2024) DeSL is thrilled to announce the selection of its SMB PLM Platform by Product development will be streamlined and unified by Vitality Apparel Holdings, Inc. Vitality, which is well-known for its premium athleisure clothing and inclusive sizing, is dedicated to implementing technologies that enhance teamwork and operational efficiency.
Vitality hopes to consolidate several business units under a single platform with this new collaboration. Vitality will be able to replace antiquated manual procedures with DeSL’s SMB PLM, which is optimized for rapid product development and provides improved team cooperation and visibility.
“At Vitality, we found our current development methods were not keeping pace with the demands of our rapid design cycles,” explained Alexa Cowen, Director of Product at Vitality. “We found DeSL’s solution addressed our pain points, and offered our team the ability to effectively manage the complexities of launching multiple product line drops each month. DeSL’s SMB PLM Platform offers precisely what we were looking for, all in one place.”
DeSL’s PLM will replace manual spreadsheets with a centralized solution for sample management, quotes and costing, PO management and tracking, as well as full tech packs and line planning functionality. Optimized for fast-moving development, these new tools will provide a single source of truth between teams and support Vitality’s high-frequency product release schedule.
This partnership underscores Vitality’s commitment to innovation and continuous improvement. DeSL is excited to work with Vitality to streamline product development cycles, and just as importantly, unify team communication and workflow. To learn more, visit DeSL or request a demo with a DeSL representative.
About Vitality (www.shopvitality.com)
Vitality is a Denver-based athleisure brand specializing in size-inclusive activewear with a mission to bring inspired athleisure designed for everybody in their pursuit of a purposeful existence. Vitality, formerly known as Balance Athletica, was founded in 2018 by Chloe Chamberlain, Taylor Dilk, and Steve Dilk. The brand provides premium and timeless athleisure wear to the fitness industry. Born out of a major gap in size-inclusive activewear, Vitality product is available in size ranges XXS-XXXXL; designed to complement all bodies while providing an outlet of expression.
About DeSL (www.desl.net)
DeSL is a market leader in digital transformation and sustainability solutions including integrated end-to-end PLM software for the fashion, apparel, textile, footwear, and retail sectors. Offering a wide range of software solutions delivering functionality across the complete supply chain supporting sustainability goals. Modular design provides flexibility and scalability to leverage digital technologies from SMB to Enterprise level businesses. Founded and headquartered in Cardiff, Wales, in 2002, DeSL has locations in New York, NY, San Francisco, CA, and Istanbul, Turkey.
