Interviewer : Samuel Joseph
Vinod Denim Ltd is one of the oldest companies in denim. Mr. Harish Arora, Marketing Manager comes straight to the point: “Ours is a 30-year-old company. The denim market is booming now. Like so many others, we have also increased the capacity to meet the rising demand.
Our current production is already booked for 2 months. Post-Covid buyers are in plenty filling the gap created during the pandemic. Our capacity is 30 lakh meters per month. Out of this, 90% is knitted fabrics. Since knitted fabrics have elasticity, they fit snugly to the wearer and today’s fabrics for men and
ladies need such characteristics. Our plants are in Ahmedabad and we plan to increase the capacity to 45 lakh metres.”
Mr. Arora Says “We are making from the basic stage of yarn to finished fabrics in denim. About 50% of our production is exported. Many countries including some Latin American companies are buying our fabrics. Our plants have latest equipment imported from Germany. This has given us an advantage – that we have absolutely no complaints from buyers.”