- The synergy between Campus’ product range and Vikrant’s personal style is expected to create a strong, enduring connection with the youth
- Also, Vikrant’s journey from television to mainstream media and starring in critically acclaimed films, resonates with Campus’ own journey and evolution into becoming one of India’s largest athleisure footwear brands
Bengaluru, 03rd October 2024: Actor Vikrant Massey has joined Campus Activewear, one of the biggest sports and athleisure footwear manufacturers in India, as their newest brand ambassador. Vikrant Massey and Campus have a special relationship that embodies the actor’s and brand’s complementary attributes of style, adaptability, and self-expression.
Vikrant Massey is renowned for his genuine off-screen persona and adaptable on-screen personas. His transition from television to the big screen in highly regarded movies is similar to Campus Activewear’s rise to prominence as one of India’s biggest athleisure companies.His adventurous spirit and his sensible disposition are a wonderful fit for Campus and today’s youth: they are genuine, passionate, and adaptable.
“Vikrant is known for his versatility,” remarked Mr. Nikhil Aggarwal, CEO of Campus Activewear, in reference to the partnership. He is now regarded as a revered figure, especially by the younger generation and aspiring artists.His genuine charisma and relatability encapsulate Campus Activewear’s basic principles. We think that by working together, our audience will be motivated to confidently embrace their uniqueness, just like Vikrant does every day.
The modern, diverse youth who appreciates bold, yet cozy patterns is the target audience for the Autumn Winter 2024 collection. These items complement Vikrant’s carefree and genuine style, bringing the collection and his persona together in a harmonious way.
“I’ve always believed that style is a reflection of one’s true self,” Vikrant Massey stated in regards to teaming up with Campus Activewear. “I’m thrilled to represent a brand that celebrates individuality while prioritizing comfort.”I’m honored to be working with Campus, a homegrown company that dares to make a statement in fashion for young Indians everywhere.
The Campus Activewear Autumn Winter 2024 line is designed with the growing expectations of today’s youth in mind. The line, which includes both trendy athleisure shoes and casual sneakers, delivers exceptional comfort and style to meet a variety of lifestyle demands. It will be accessible through e-commerce sites, Campus.com, exclusive Campus stores, and multi-branded retailers.
