Victoria’s Secret has opened its first ever offline store in India. The new store featuring the brand’s newest collections, is opened in Mumbai.

Known for its lingerie and beauty items featuring modern, fashion-inspired collections, luxury perfumes, body care and loungewear, the US-based retailer’s new store offers complete range across its three brands – Victoria’s Secret Lingerie, PINK and Victoria’s Secret Beauty.

The brand-new store has modern, cutting-edge designs and is a part of the company’s latest retail concept called ‘Store of the Future’ which offers each consumers a distinctive shopping experience.

Moreover, the new store is also offering personalised, one-on-one bra-fitting visits with professionally trained Bra Fit Experts.

Victoria’s Secret first launched online late last year. However, the online store only sold fragrances, body care, accessories and beauty products.

With the opening of the store, the brand has further expanded its global footprint with more than 1,350 stores located worldwide.