Lenzing Group (Lenzing) today unveiled the new co-branding certification criteria for its specialty nonwoven ingredient brand – VEOCEL™. From 1 July 2019, the VEOCEL™ logo will only be featured on personal care and beauty products made from 100% cellulosic and biodegradable fiber materials. This is an industry-first approach to establish a fiber ingredient brand as a label of trust, which aims to facilitate consumers in identifying sustainable nonwovens personal care and beauty products such as wipes, moist toilet tissues and facial sheet masks.

Worldwide efforts advancing towards eco-friendly plastic alternatives have skyrocketed in recent years, as different stakeholders are eager to make a difference in their field of expertise. For example, the 2019 United Nations Environmental Assembly commenced in a Ministerial Declaration to significantly reduce single-use plastic products by 2030 and move closer to environmentally friendly alternatives. When it comes to personal care products, fiber transparency becomes an important benchmark in determining the sustainability of products such as wipes and facial sheet masks. The soon-to-be published European Union Single-Use Plastics Directive had identified wipes as one of the ten most polluting items found on European beaches and calls for clearer marking requirements, which shall disclose the presence of plastic materials in wipes and disposal options on the product packaging.

Lenzing, as a nonwovens fiber producer and advocate for sustainability, has taken an industry first step to enable consumers to make eco-conscious choices. Brands and retailers who intend to feature the VEOCEL™ logo on their personal care and beauty products may now only use blends of raw materials that are entirely cellulosic and biodegradable. Such valiant move further represents Lenzing’s commitment to offer sustainable solutions for consumers who would like to enjoy the convenience of single-use products with a clear conscience.


About Lenzing Group:

The Lenzing Group stands for ecologically responsible production of specialty fibers made from the renewable raw material wood. As an innovation leader, Lenzing is a partner of global textile and nonwoven manufacturers and drives many new technological developments. The Lenzing Group’s high-quality fibers form the basis for a variety of textile applications ranging from elegant ladies clothing to versatile denims and high-performance sports clothing. Due to their consistent high quality, their biodegradability and compostability Lenzing fibers are also highly suitable for hygiene products and agricultural applications.

The business model of the Lenzing Group goes far beyond that of a traditional fiber producer. Together with its customers and partners, Lenzing develops innovative products along the value chain, creating added value for consumers. The Lenzing Group strives for the efficient utilization and processing of all raw materials and offers solutions to help redirect the textile sector towards a closed-loop economy.

Please find high resolution image of VEOCEL™ products alongside this email.

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