Mom cleaning up and wipe body baby by wet tissue when changing nappies or diaper and wiping the hands or face or leg, Personal hygiene for mother and Toddler kid with wet wipes paper concept

Today the Lenzing Group (Lenzing) announced the introduction of Eco Care technology, which enhances the production of eco-friendly viscose fibers for the nonwoven industry. Eco Care technology features an eco-responsible production process that is guided by the rules underlying the EU Ecolabel[1], a label of environmental excellence that is awarded to products and services meeting high environmental standards throughout their life-cycle[2]. The manufacturing of VEOCEL™ Specialty Viscose fibers with Eco Care technology generates up to 50% lower emissions and water impact compared to generic viscose. According to Higg MSI tools, CO2 emissions and fossil resource use are approximately half that of the industry average.

Enabled by Eco Care technology, VEOCEL™ Specialty Viscose fibers originate from sustainably managed wood sources and are ideal for many nonwoven applications of baby, body and home segments, especially for various types of dry and wet wipes, sanitary pads for adult and feminine uses, and diapers. VEOCEL™ Specialty Viscose fibers build the common ground for innovative and sustainable solutions in the nonwoven industry and represent a versatile blending partner for other cellulosic fibers such as lyocell.

“We have recently unveiled the new certification criteria for VEOCEL™, helping to establish the brand as a label of trust along the entire value chain. The VEOCEL™ brand logo can now be featured on products which use blends of raw materials that are entirely cellulosic and biodegradable. The introduction of the Eco Care technology is another key breakthrough for the VEOCEL™ brand, as it now enables VEOCELTM branded fibers to be used in a wider range of nonwoven products, creating a greater sustainability impact in the industry.   Moving forward, VEOCEL™ Specialty Viscose fibers with Eco Care technology will serve as an affordable sustainable alternative for nonwoven applications by making more sustainable viscose available,” said Jürgen Eizinger, Vice President of Global Business Management Nonwovens, Lenzing AG.

“2019 is an exciting year for VEOCEL™. We will continue to drive innovation and transparency efforts in the nonwovens segment and work closely with industry partners to co-create a more nature-friendly future.” added Eizinger.

VEOCEL™ Specialty Viscose fibers naturally attract and absorb water, enabling a homogenous distribution of liquid in nonwoven products. This feature is essential for dry and wet wipes and absorbent hygiene products as it offers a convenient way to clean and at the same time brings great comfort to the skin. Fibers produced with the Eco Care technology are certified clean and safe and are produced without any animal-derived materials. According to the Hot Button Report of Canopy, a Canadian non-profit organization, Lenzing is ranked as one of the best performing viscose producers worldwide for its sustainable wood and pulp sourcing practices.

About Lenzing Group:

The Lenzing Group stands for ecologically responsible production of specialty fibers made from the renewable raw material wood. As an innovation leader, Lenzing is a partner of global textile and nonwoven manufacturers and drives many new technological developments. The Lenzing Group’s high-quality fibers form the basis for a variety of textile applications ranging from elegant ladies clothing to versatile denims and high-performance sports clothing. Due to their consistent high quality, their biodegradability and compostability Lenzing fibers are also highly suitable for hygiene products and agricultural applications.

The business model of the Lenzing Group goes far beyond that of a traditional fiber producer. Together with its customers and partners, Lenzing develops innovative products along the value chain, creating added value for consumers. The Lenzing Group strives for the efficient utilization and processing of all raw materials and offers solutions to help redirect the textile sector towards a closed-loop economy.