Apparel, Fashion & Retail | Fashion | News & Insights


Published: February 26, 2022

WSM – White Sustainable Milano next edition is the best showcase in terms of sustainable, leading-edge innovation.
A platform of visibility, story-telling and promotion, positive exchange and networking on the hot topics of the day:
technology and sustainability.
Today there is a lot of talking about sustainability. Yet, what are the innovations in the fashion’s creative and productive supply chain capable of enabling business to implement a true digital and ecological transition? In via Tortona from 24th to 27th February, the next edition of WSM takes stock, bringing the insiders and the audience of White inside the change.
Leading-edge brands, materials, hi-tech processes and multimedia installations to put on stage the best of the avant-garde in terms of innovation and sustainable production. Furthermore: a programme of highly educational and informative talks and workshops, which are also open to schools and end-users, who will experience live the stories of the protagonists.

Behind each and every apparel item there lies a complex supply and production chain.
In this framework, unexpected technological revolutions are gaining ground, capable of scaling down the whole sector’s footprint. Unveiling the fashion backstage, the multi-sensorial docu-event will explore all this. The event has been developed by White in collaboration with Giusy Bettoni, Founder and CEO of C.L.A.S.S. eco-hub and Marco Poli, CEO of The Style Lift. The protagonists, the interpreter of the behind-the-scenes industry, whose role is
often given for grated, while it is actually critical to fulfil the new quality standards along the whole life circle of the product. Among them, Alpaca del Perù- Perù Textiles, sustainable cotton and alpaca from Peru, Bemberg™ by Asahi Kasei, virtuous material under the banner of zero waste; Dyloan, trailblazing production technologies for the fashion industry, art and design; Iluna Group, Italian leader in the sustainable supply chain of lace ; La Méthode di Produce Sinapsi, line of circular items at its debut; Linificio and Canapificio Nazionale, natural yarns from Europe; Maeba International, selection and re-elaboration of premium fabrics; Renoon, go-to App dedicated to eco-friendly and sustainable shopping; Sense-immaterial Reality, technology for the dematerialization of fabrics and products with experiential focus; Sustainable Brand Platform, digital platform for the environmental and ethical appraisal and the distribution of emerging names; Varcotex, customizable made-in-Europe labels ;

YKK, fastening accessories developed with the most advanced technologies; Zegna Baruffa Lane Borgosesia,
premium, 100% made-in-Italy combed and carded yarns.

Related Posts