Industry And Cluster | News & Insights


Published: March 7, 2020

Brings forward the real life stories of women who struggled and emerged victorious

Taking forward its strong legacy of promoting women empowerment, United Colors of Benetton launches a powerful digital film on Women’s Day titled #UnitedByStories, that celebrates ‘Womanhood’. A constant ally of the progressive woman of today, the brand highlights thechoices, victories, hardships of ordinary women who have attained extraordinary success by converting their challenges into opportunities.

The film focuses on women who have embraced their scars and their failures and have still emerged victorious in this long journey called life. To showcase this imagery, all the women in the cmapaign have flowers taped with a bandage on their faces. The bandage depicts their struggles and the flowers honour the failute they encountered to become what they are.

The narrative of the campaign brings forth different dimensions of some of the powerful women, touching upon their personal and professional life, showcasing their challenging journey and determination to lead the stride. The film features Rochelle Pinto, Editor Tweak IndiaBharti Gheni, Gold medalist-Para BadmintonSaloni Suri – Corporate TrainerGeeta Tandon – a Bollywood Stunt ArtistNirmika Singh – EditorRolling StoneGuneet Monga – Film ProducerShibani Gharat – Marathon Runner & TV journalist at CNBC TV18 and Sharanya Rajgopal – Studio head for Terribly Tiny Tales as they speak on the choices they made to excel in their respective fields and come together to be the voice for #UnitedByStories.

Speaking about the film, Mr Sundeep Chugh, CEO Benetton India Pvt. Ltd, said: “United Colors of Benetton’s  latest campaign is another significant initiative by the brand in  regard to women empowerment and a small step to encourage all the women out there to unleash their potential and chase their dreams. I am thankful to all the wonderful women who came forward and spoke about their fascinating journey to weave the campaign together and celebrate Women’s Day with #UnitedByStories”.

Over the years, the brand has established #UnitedBy as an impactful platform that has been instrumental in strengthening its’s commitment to voice social issues  through a series of thought-provoking campaigns  such as #UnitedByPlay, #UnitedByFaith, #UnitedByHalf and #UnitedByHarmony that have taken a bold stand on causes that affect the society such as Women Empowerment, Integration, Harmony, Unity and Diversity.

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