Maiko Kurogouchi said about the new collection that, “As a designer, one of my challenges has been to enhance feminine comfort and beauty with intimate items. Innerwear is an everyday essential; it’s the first thing we put on after waking up and it needs to feel comfortable on the skin. This collection will contribute to healthy and happy lifestyles.”
Eliminating the boundaries between innerwear and clothing.
The simple, carefully considered cuts of this collection accentuate feminine beauty. The lineup includes AIRism and mesh bras and panties as well as bratops. All items feature such delicate and luxurious details as thin straps and golden adjusters. The black, white, beige, and brown color palette covers the skin tones of women everywhere. Pieces are intentionally visible under apparel, eliminating the boundaries between innerwear and clothing
Featuring sophisticated new designs
In keeping with the LifeWear commitment to comfort, the collection includes apparel that works equally well at home and on outings. Like the innerwear, the clothing that Ms. Kurogouchi designed is simultaneously simple and sophisticated, from tops to skirts, pants, and dresses. All garments keep women comfortable and looking fabulous whether relaxing around the house or getting around town.
* Availability of the collection range and sales date will vary by market and store.