A colour refresh for the Uf Select range, manufactured in North America, has been announced by ULTRAFABRICS, a producer of high-tech performance fabrics in 11 international markets.
To the delight of designers who rely on Ultrafabrics to advance projects, the company leads the industry in colour options for its performance fabric lines, outpacing its rivals. With the addition of these 38 new hues, Uf Select now comes in 89 hues for the US market and 64 hues for the UK/Europe.
“Creative directors, architects, designers, and specifiers across all markets trust our expertise in colour and its significance in their design process,” says Nicole Meier, Director of Branding at Ultrafabrics. We value their trust and work hard to continuously improve our service so they can find what they need, whether Design leaders know they can find it here, whether they need the ideal white for a luxury automobile interior or a vibrant magenta for a hospitality project.
In order to ensure that each tone has depth and richness in all types of lighting and environments, she continues, “Our method for developing colour with our experts is drawn out and time-consuming. Nothing is left to chance here.
Who better to inspire a colour makeover than history’s greatest painters? Inspired by the masterpieces of the art world. 38 of the 89 colours in the Ultrafabrics collections are brand-new hues that draw inspiration from Whistler, Matisse, Monet, Van Dyke, Van Gogh, and Van Dyke. fresh colour palette Matisse Blue was inspired by smalt, a type of finely ground blue glass that was first used in the 15th century. and is still a significant colour in artists’ palettes today. The Middle Ages, when Italian painters used organic, green colours like earth and plant extracts in their artwork, are referenced in Monet Green. A deep brown colour that resembles the tones of soil is called Van Dyke Brown after the Flemish painter of the same name. VAN GOLPH Ochre, which ranges in colour from yellow to brown and is obtained from natural minerals, is one type of yellow. The vibrant range of fuchsias, reds, and purples produced by the significant cochineal beetle insect dye source are referred to as “Vermeer Red.” Whistler Grey adds a tonne of depth and is inspired by shadows and the contrast between light and dark. It is everything but flat.
The Uf Select Montage and Impasto now feature the new colours. collections to maintain a focus on applications for the hospitality industry. Montage’s rich, aged surface, which resembles collage, delivers a natural and softly faded appearance. Impasto, which is exclusive to the US market, strikes a mix between a traditional look and a potent visual impact with a tactile feel reminiscent of layered paint on a canvas.
Uf Select is manufactured in North America for quick market access and to help with the goal of lowering the carbon impact of shipping.
The Uf Select lines, which are manufactured in North America, were introduced in 2021 to increase the variety of colours and textures and shorten lead times with the ultimate goal of lowering the brand’s transportation footprint. 25 classic and modern Montage and Impasto colour options are now available in North America for speedy shipping. , delivery up to 100 yards within 48 hours.
“The old adage is that you can’t have a product that is good, fast, and reasonably priced, you can only have two out of three,” Meier says of the launch. We disagree. With our Quick Ship option, we can deliver up to 100 yards of Uf Select to customers in 48 hours at a fair price. Designers can rely on Ultrafabrics to elevate projects with these additional colours and our assurance.
