Apparel, Fashion & Retail | News & Insights

U.S. Cotton Trust Protocol Adds Global Apparel Leader, PVH Corp., and its Iconic Brands as Members

Published: September 14, 2021
Author: Manali bhanushali

The U.S. Cotton Trust Protocol is pleased to  announce the membership of PVH Corp., one of the largest global apparel companies. This  membership will help PVH achieve its commitment to sustainably source 100% of its cotton by  2025.  

By joining the Trust Protocol, PVH will receive verified data on sustainability practices from U.S.  cotton growers and access to aggregate year-over-year data for water use, greenhouse gas  emissions, energy use, soil carbon, soil loss and land use efficiency.  

“Joining the Trust Protocol helps us move forward in reaching our sustainability goals and  driving continuous improvements in sustainable cotton sourcing for our brands and at scale for  the industry,” said Marissa Pagnani McGowan, Chief Sustainability Officer, PVH Corp. “This program will enhance our ability to provide sustainable product offerings to our consumers.”  

“We are proud to welcome PVH as a new member and to help them meet their bold  sustainability ambitions as established in their Corporate Responsibility strategy Forward Fashion,” said Dr. Gary Adams, president of the U.S. Cotton Trust Protocol. “In a period of  growing demand for verifiably sustainable supply, the Trust Protocol empowers U.S. growers to  demonstrate their stewardship and be recognized for the environmental efforts they’ve  increasingly undertaken.”  

The Trust Protocol has welcomed more than 450 brand, retailer, mill and manufacturer  members since its launch in 2020. This includes Levi Strauss & Co. and its legacy brands, Gap  Inc. and its collection of purpose-led lifestyle brands as well as global apparel manufacturer  Gildan. The Trust Protocol has also welcomed UK retailers Tesco, Byford and Next Plc. Other  Trust Protocol member announcements include the first 10 U.S. mills to join and the first  members in Latin America

The U.S. Cotton Trust Protocol is aligned with the UN Sustainable Development Goals,  recognized by Textile Exchange and Forum for the Future, and part of the Sustainable Apparel  Coalition, Cotton 2025 Sustainable Cotton Challenge, Cotton 2040 and Cotton Up initiatives. 

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