The fastest-growing American producer of performance outdoor and lifestyle socks, Darn Tough VT, has announced a partnership with professional sit skier and adventure enthusiast Trevor Kennison. With an emphasis on the Snow category, Trevor will help the growth of Darn Tough’s styles by joining the athlete roster. With Darn Tough, Trevor, who is already a well-known figure in the ski scene, will continue to push the envelope on and off the mountain. He has a fearless attitude and is exceptionally athletic.

Darn Tough was drawn to Trevor right away because of the obstacles he knocks down and the way he confronts difficulty. While skiing in Vail in 2014, he sustained a spinal cord injury that rendered him fully paraplegic from the waist down. He has committed himself to pushing boundaries and living large ever since his injuries.