Birla Cellulose is on a mission to foster significant, positive changes for both the planet and its inhabitants. With a focus on relentless innovation and sustainability, the company seeks to revolutionize the textile industry by promoting circularity and responsible fashion throughout the entire value chain.
The Power of Collaboration
At the core of Birla Cellulose’s strategy is collaboration. This principle is exemplified through their partnership with Usha Yarns, a company equally committed to advancing a circular economy. Together, they have launched Puneh, an innovative line of mechanically recycled yarns that blends purpose with cutting-edge technology. Utilising eco-friendly fibres such as Liva Reviva and Birla Spun Shades, Puneh signifies a major advancement toward a sustainable future in textiles.
Puneh features two groundbreaking yarn blends that set new standards for sustainability. The Puneh Signature blend consists of 60% mechanically recycled Usha cotton and 40% Liva Reviva, achieving an impressive 72% recycled content while ensuring durability. In contrast, Puneh Iconic combines 60% mechanically recycled Usha cotton with 40% Birla Spun Shades, offering an all-cellulosic and environmentally responsible option that emphasises both colour and circularity.
Innovative Fabric Development
Birla Cellulose’s journey extends beyond yarn production. Their collaboration with Technocraft Industries (India) Limited, a vertically integrated textile manufacturer known for high-quality yarns, fabrics, and garments, marks the next phase of their initiative. Using Puneh yarn, Technocraft has developed a comprehensive range of knit fabrics that prioritize performance alongside sustainability. By incorporating advanced technology and circular design principles, they are maximising the potential of Puneh yarn to create fabrics that align with the vision of a closed-loop textile system.
These innovative fabrics are now being introduced to global brands, encouraging them to adopt more eco-conscious practices in fashion. The combined efforts of Birla Cellulose and Technocraft aim to establish sustainable fashion as the industry norm rather than an exception. By fostering collaboration across the value chain, they are reshaping consumer mindsets and paving the way for a more responsible future in fashion.
A Commitment to Sustainability
Every product crafted from Puneh yarns represents a step toward a world where sustainability is integral to fashion. These innovations inspire consumers to make choices that honour both people and the planet while highlighting the importance of collective action in achieving sustainability goals.
Birla Cellulose invites everyone to join them on this journey toward circularity and environmental stewardship. Together, they can redefine sustainable fashion as the global standard, creating a future where style and responsibility coexist harmoniously.
