Apparel, Fashion & Retail | News & Insights

Transcend Into Warmer Days with Latin Quarter’s new Collection ‘Summer Solstice’ offering breezy styles & vibrant hues

Published: February 26, 2024
Author: TEXTILE VALUE CHAIN
  • An exploration of summer’s truest essence, the SS24 collection is an ode to the various chapters of a summer story.  
  • It is a blend of seasonal styles and silhouettes woven with premium quality fabric 

New Delhi, February 26, 2024: Latin Quarters, India’s leading premium women’s wear brand, has launched its latest Spring Summer 2024 collection, ‘Summer Solstice’. The new collection is an experiential ode to fashion, fabric, and fluidity of summer styles for women, taking them on a journey through different summer moods. ‘Summer Solstice’ offers five distinct capsules: Azure, In My Garden, Revive, The Cocktail Hour and Fantasia Resort, with each representing a chapter in a summer story, waiting to be written. The collection is inspired by the global trends for summer 2024 consisting of international styles married to Indian sensibilities, making it relevant for the modern Indian women.

Embodying the philosophy of ‘quality in the heart of every design’, each capsule empowers women to express themselves authentically, while remaining comfortable and stylish throughout the season. From casual chic to sophisticated elegance, the collection offers a variety of options to suit every mood and occasion, all while prioritizing comfort and quality.

This collection also marks a new chapter for Latin Quarters as it strengthens its commitment to conscious fashion with ‘Revive,’ a capsule crafted from recycled materials, proving sustainability can be stylish. From the sun-kissed shores to cocktail-fueled evenings, the five distinct ‘Summer Solstice’ capsules will be launched in a sequence starting with:  

  • Azure: Offering a spectrum of whites and nautical blues, perfect for sunny picnics and breezy days.
  • Fantasia Resort: With pops of color with vibrant hues and playful patterns, this capsule is ideal for beachside lounging and tropical adventures.
  • Revive: This capsule has been crafted from recycled materials, showcasing sustainability without compromising fashion.
  • In My Garden: Filled with cheerful florals and feminine silhouettes, it is ideal for garden parties and romantic evenings.
  • The Cocktail Hour: The capsule elevates your after-dark style with glamorous edits, designed to make you shine under the summer night sky.

The collection invites customers to discover the magic within each piece and embrace the allure of seasonal elegance. Summer Solstice is available at an affordable price point starting with INR. 2,999. The collection is now open for exploration for customers online and across 400+ sales points in over 78 cities

About Latin Quarters:

Latin Quarters is a premium western women’s wear brand focused on design that upholds the principles of quality and innovation since its inception in 2006. With an unwavering commitment to quality, they use the best materials and colors to make products at the peak of recent global trends. The team at Latin Quarters draws inspiration from global fashion trends and interprets them uniquely in line with the Indian consumer’s sense of style. The brand has seen steady growth over the past few years and is now expanding its footprint nationwide by adding more sales points. Latin Quarters is currently available in 250+ locations nationwide through prestigious shops, top department stores like- Pantaloons, Shoppers Stop, Lifestyle, and all major online portals across the country like Myntra, Nykaa Fashion, and Amazon.

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