Tommy Hilfiger has announced the ‘Make it Possible’ program powered by the PVH Corp’s Forward Fashion strategy,as part of its approach to becoming a more sustainable organisation that “wastes nothing and welcomes all”.
Initially, Tommy Hilfiger aims to accomplish 24 targets towards becoming a more circular and inclusive organisation by 2030.
The four main pillars of the program are ‘Circle Round’, which is to create fully sustainable products, ‘Everyone Welcome’, which is to be completely accessible to all people, ‘Made for Life’, which is to operate with care in areas of production affected by climate change ‘Opportunity for All’, which is to create opportunity for all employees of Tommy Hilfiger.
” A brand has evolved over the years, driven by this inclusive spirit, so has our commitment to social and environmental sustainability. With Make it Possible, we will go even further with our commitment” said by Martijn Hagman, CEO of Tommy Hilfiger Global and PVH Europe.
Tommy Hilfiger has a decade’s long track-record for driving a more sustainable future, including pioneering low impact denim processes, championing water stewardship, and creating more inclusive collections.
As part of the PVH Corp, Hilfiger has also joined forces with industry partners by signing the Ellen MacArthur Foundation Make Fashion Circular, Jeans Redesign initiatives and The Fashion Pact in August 2019. The brand has also partnered up with the World Wildlife Fund s part of its journey towards sustainability.