Many skilled marketers will tell you right away that an email signature is a highly effective marketing tool. First and foremost, creating a good email signature is relatively inexpensive.
Also, each month, hundreds of thousands of emails are sent by all of your employees, and each email has the potential to become an impactful advertisement. Let’s now discover how to make your email footer more efficient with these battle-tested email signature tips.
1. Focus on Email Signature Design and Make It Shine
No matter what you create on the web, design is always likely to be one of the most important aspects. Your blog’s value is irrelevant if it doesn’t have an attractive design that converts people into subscribers. Having the most efficient app in the market means nothing if it lacks an appropriate UI/UX design, right? The same principles also apply to email signatures.
One of the greatest tips for an email signature is to keep it neat, simple, and appealing. The ideal balance is to make it prominent but not too distracting. Doing it yourself with HTML coding might be very time-consuming and resource intensive. So, try using an HTML email builder to design an attractive email footer. It comes with the option to include or modify any elements, like personal photos or CTA buttons.
2. Aim for a Professional and Friendly Look in Your Photo
What about a picture in an email signature? Typically, you’ve got 2 options here. Go for a professional headshot or upload a company logo. Thus, you end up with an email signature that appears professional but is missing a certain element. This uniqueness is essential for any promotional item on the web. If your signature isn’t unique, it will go unnoticed, and nobody will remember it for long.
Let’s put some sparks to your photo! How do you do that?
- Take a friendly photo.
- Dress professionally in your photo.
- Smile and be positive.
Yes, a smiling face in an email footer among the many faces seen online daily can have a significant positive impact. Personalizing every single email, you are about to send is a rather complicated thing to do. Adding your own photo to a signature simplifies the process by adding a touch of personalization indirectly.
3. Add Social Media Links to Your Signature
Facebook, Instagram, Twitter, and LinkedIn are the four most commonly mentioned in the business world. Of course, having a well-set profile for each of them is highly recommended. However, if you don’t do this, that’s fine too.
Pick the Right Social Media for Your Niche
Here’s the thing. Always promote and use only the channels that fit your target market and niche well. For example, it’s great to use Instagram and Pinterest for a designer. At the same time, a well-maintained YouTube channel with loads of content is a good asset for a realtor or a coach.
Be Active on Social Media Channels That You’d Like to Add to Your Email Signature
Here’s another pro tip for you. Make sure you don’t add a social media link to your signature unless you regularly post on that platform (at least 2 times per week). If there’s a specific channel you want to highlight, enhance its visibility with a good-looking CTA button.
Finally, don’t add more than five icons and social media links to your signature. Otherwise, it’ll be too much.
4. Write the Right Info in Your Signature
Now, let’s talk about how to write a signature for email. What to include there?
- First and last name
- Your job title & department
- A phone number
- Social profile links and icons
- A call-to-action
- Legal requirements or disclaimers
- Booking links
- Pronouns
Similar to how a letter concludes with a signature, an email concludes with an email signature that gives away additional information about yourself and your contact details. It’s similar to a business card that shows your reader all the key info about you and your company or brand.
5. Turn Your Email Signature into an Appointment Scheduling Machine
Finally, let’s see how to make a proper email signature that drives booked meetings for you just like that.
Email signatures have a lot of potential when you think about it. You have the freedom to include pretty much anything you desire in them. When working with clients through live interactions or video chats, it’s great to use your email signature to plan a meeting or demonstration. Go one step further and attach your signature to a calendar.
You are going to save you a lot of time negotiating the perfect time for a meeting. Let people decide from your email footer when they’d like to chat with you.
