Unleashing Change: Fostering Knowledge and Responsible Innovation Solutions
The two forces unite in their commitment to sustainable solutions. C.L.A.S.S., the international ecohub based in Milan, has been empowering a new generation of fashion leaders since 2007 merging design, innovation, communication, and responsibility to drive a conscious and competitive business model; environmentally, economically and socially. MilanoUnica is an international trade fair and textile exhibition that brings together textile mills, manufacturers, designers, and buyers to promote creativity, quality, and collaboration.
“We’re excited to continue our journey with MilanoUnica. Synergies and consistency are even more powerful as we share knowledge and create a new generation of businesses that prioritize design, innovation, and responsibility,” said Giusy Bettoni, CEO and Founder of C.L.A.S.S.. “Now is the time to make a difference by transparently sharing information on materials, technologies, and processes that innovate and allow us to create amazing collections with minimal impact on people, planet, ocean and animals.”
At MilanoUnica C.L.A.S.S. will showcase the designers-oriented Smart Shop and a selection of the Material Hub that resonate with today’s consumers’ values. It will be a precious opportunity to share in-depth insights on conscious and smart materials and technologies with professionals and the new generation.
• C.L.A.S.S. SMART SHOP: Our online space showcasing eco-high-tech materials for the future of fashion. This platform is dedicated to students, designers, and emerging brands, offering style, innovation, and responsibility with no minimum order quantity and transparent costs. Among its partners YKK, Albini Group, Brunello, Iluna Group and many others.
• C.L.A.S.S. Material Hub Partners: meet us at the booth to discover our material and technology partners, enriching the offerings and representing the cutting-edge solutions in the fashion industry. Partners for this edition of MilanoUnica: Bemberg™ by Asahi Kasei with its unique circular fiber, ROICA™ by Asahi Kasei presenting its responsible and certified stretch yarns and Brewed Protein™ by Spiber, the one- mnjjnof-a-kind materials that are manufactured through fermentation of plant based ingredients.
Amidst the prevalence of greenwashing, C.L.A.S.S. boldly steps onto the stage at Milano Unica, with the aim to amplify the voices of those who are actively combating the ecological crisis through tangible materials, cutting-edge technologies, and innovative business models. These courageous companies and visionaries are at the forefront, tirelessly working to reshape the fashion industry into a transparent and responsible force that benefits both people and the planet.
Consider C.L.A.S.S. as an agent of change, a catalytic enzyme fuelling the transformation of creative and productive pathways. Our mission is to ignite a revolution that paves the way for a brighter future, where fashion is no longer a bystander but a powerful force driving positive change.
C.L.A.S.S. is the international eco-hub – based in Milan – which since 2007 has been advocating for a new generation of fashion where the fusion of design, innovation, communication and responsibility shapes an informed and competitive business, able to play both at an economic and social level.
The SMART SHOP is part of SMART ACADEMY, the rich program of events, talks, classes and services to educate, raise awareness and inspire professionals, manufacturers, students and all those who strongly believe in sustainable values. The Smart Academy offer includes collaborations with international schools, the C.L.A.S.S Icon award and the Smart Voices series of virtual talks that bring together innovators, designers and brands, all sharing their cutting-edge vision for a smarter future. C.L.A.S.S. ACADEMY offers three trainings aimed at upskilling in terms of sustainable development, sourcing and accounting with a strong focus on traceability and transparency.
