Newbie, a kidswear label owned by KappAhl, has introduced a new rental service that will be sold through Hyber.

KappAhl comments that the circulation underpins its devotion to turning more sustainable while manufacturing its product variety to a larger audience.

Desiré Westerberg, vice president, enterprise unit kids, KappAhl, commented: “Adding services that fit the increased demand for solutions as a complement to consumption gives each garment the chance to have a longer lifespan. The service will also provide us with important feedback from parents and children for the continued development of our products.”