Thai Acrylic Fiber Co Ltd (TAF), a part of Aditya Birla Group, has launched a new range of fibre called Birlacril lumos. The new fibre will provide an enhanced level of richness to fabrics and garments. Birlacril lumos is a superior white colour fibre that will make the whites even whiter and improve the intensity of fabrics dyed in lighter or pastel shades.

“Acrylic is known for bright and vibrant shades much better than any other fibre however, when it comes to light and pastel shades like baby pink, baby blue, pastel yellow, snow white etc, the intensity of the colours does not come out as well as their darker counterparts,” Siddhartha Chakraborty, chief technology & research officer of TAF, said in a press release.

 

With Birlacril lumos, achieving the vibrancy in lighter shades will be possible as the intensity of the shades will be highly visible in the fibre.”

 

“Looking at the fashion trends, consumer’s preference towards pastel shades and demand from our customers to develop a fibre that can support light shade dyeing, we decided to take on this development. Some of our customers have already done trial of Birlacril lumos and they have given highly positive rating to the fibre, therefore we have started doing commercial production of the fibre,” Ashwini Chotani, chief marketing officer, TAF, said.

 

“During these tough times, we want to support our customers as much as possible and hence we are dedicated to engage our resources in trying to help and solve their problems as if they were our own. Birlacril lumos is much appreciated by our customers and we look forward to developing more innovations to support the industry,” Thomas Varghese, business head overseas spinning, acrylic fibre and domestic textiles, Aditya Birla Group, said in the release.