Unveils SHIFT – ‘Trend Direction’ initiative for Spring-Summer 2024

Reliance Industries Limited has launched its latest innovation, HEXaREL™, at Tecoya’s Fibres & Yarns Exhibition at Jio World Convention Centre in Mumbai. Thanks to Reliance’s cutting-edge R&D, HEXaREL™ is a new enhanced fabric technology that offer a unique combination of extraordinary properties never seen before together in a single fabric/garment. It enables a bouquet of functional benefits for crafting apparel and home textiles, making them future-ready and meeting the demands of young, evolved consumers.

HEXaREL™ technology enabled textile provides superior thermal conductivity, amazing moisture management, and many other properties that give the wearer an unmatched feeling of comfort and hygiene The key benefits of apparel made from HEXaREL™ are, cool to touch, anti-bacterial, anti-viral, mosquito repellence, anti-odor, antistatic, better absorption and wicking of water, thermal regulating effect and ultraviolet protection without compromising the hand-feel, texture and visual aspects of the final fabric.

This superlative combination of advantages makes HEXaREL™ based fabrics / garments multifunctional, responsive, and adaptive. The six-in-one discernible benefits of HEXaREL™ appeal to the consumer’s positive bias, ensuring better buyoffs from retail shelves.

In line with Reliance’s customer-centric focus, HEXaREL™ not only provides a superior product but also development and marketing support and solutions to all its prime customers.

To support its downstream customers and their future product development, HEXaREL™ launched its well-researched, comprehensive ‘Trend Direction’ initiative for Spring-Summer 2024 (SS 2024) titled SHIFT at Tecoya’s Fibres & Yarns Exhibition.

These Trend Directions have been compiled to inspire and inform downstream fabric and apparel manufacturers and generate long-term product development ideas, integrating the retail and brand expected consumer behavior and design movement of the future.

A sneak preview of latest SHIFT captures HEXaREL™ SS 2024 trends and reveals that this season is all about confidence and hope. Consumer sentiments are rapidly changing, and the majority of Gen Z wants to live as much digitally as in the physical world, looking for trendy and all-day active styles to complement their new lifestyle.

Two key fashion trends that are shaping SS24 and beyond are GLAM SPORTS and ALL DAY ACTIVE (ADA).

GLAM SPORTS is all about the collaboration of activewear and high fashion, with a future retro look, borrowing elements from sports and active wear. ADA is about comfort and hardworking styles that can easily transcend from workwear to occasion wear, adapting to the SHIFT. HEXaREL™ works wonders with an active lifestyle, whether it is moisture management or anti-odor properties.